Revenue Operations or RevOps, as it’s most commonly used, is a business function that aims to maximize an organization’s revenue potential. Both the host of the event and our co-founder are very passionate about the idea that stands behind this term.
Georgi Georgiev explained that the idea of RevOps in the commerce business started back in the time when “growth teams” were created. Those teams included not only marketing specialists, but also a combination of marketing people, data scientists, and software developers. They were very successful because all of those people were aligned with the common goals of growing the company.
RevOps is the next evolutionary step. The methodology is based on the growth teams, but also adds customer success and sales departments, machine learning, and analytics.