Here at Releva, we’re on a mission to become the most preferred customer data platform for eCommerce businesses. We’ve made numerous product updates recently. Let’s review them!

Recommender’s Statistics

Now our users can easily see the performance of the recommenders – the heart of Releva. For each recommender on the recommendations page, you have a direct overview of numerous key performance indicators like Page Views, Clicks, Conversions, Purchases, and generated Revenue.

Releva Recommenders: Overview and statistics view
Releva Recommenders: Overview and statistics view

Further, we are introducing the funnel performance page for recommenders! On it, you can see KPIs like clicks, purchases, and conversions over time.

💡 Based on this information, you can make informed changes to the recommender settings so that you can increase its performance.

Releva Recommenders: Performance funnel view
Releva Recommenders: Performance funnel view

Visual Banner Builder

💡 We wanted to give the marketers and small business owners an easy way to design their ad banners.

We have improved the banner creation for your eCommerce with an easy-to-use visual banner editor directly in Releva. Be creative and build spectacular web banners without having to be a HTML coder.

The visual banner builder comes with a set of built-in blocks. In this way, you’re able to build your templates faster. It implements a simple and powerful style manager module that enables independent styling of any component inside the canvas.

Releva visual banner builder gives you all the necessary tools that you need to optimize your banners to look fabulous on any device. You can nest components as much as you can, but the layer manager comes in very handy when the structure begins to grow. It allows you to manage and rearrange your elements significantly faster, always focusing on your structure’s architecture.

It is easier to organize your media files with the asset manager, and it’s enough to double-click on the image to change it.

Releva Banners: New banner creation visual builder view
Releva Banners: New banner creation visual builder view

Banner’s Statistics

You can now see the performance of your banners. For each recommender on the banner page, you have a direct overview for KPIs like Page Views, Clicks, Conversions, Purchases, and generated Revenue.

Releva Banners: Overview and statistics view
Releva Banners: Overview and statistics view

We are also introducing the funnel performance page for banners! On it, you can see the following KPIs: Clicks, Purchases, and Conversions over time.

💡 Based on this information, you can make informed decisions and changes to the recommender settings so that you can increase its performance.

Releva Banners: Performance funner page
Releva Banners: Performance funner page

Customer Events Filtering

On your Audiences module, you can filter customer’s activities by type. 💡 This way, you can see how many times your Email campaigns have been rescheduled or if a concrete email being delivered and open.

Releva Audiences: Events filtering view
Releva Audiences: Events filtering view

Customer Message Statistics

Gain intelligence about how your customers respond to marketing messages over time. This chart is showing you data over time about all your marketing channels and the user actions.

Releva Audiences: Messages interactions chart view
Releva Audiences: Messages interactions chart view

💡 With this information you can understand your customer’s interests and tailor your campaigns in order to convert better.

Customer Aggregated Statistics

You can see for a selected customer which products he has seen or how many orders he has made and the generated revenue. Now, this is possible with a new feature called Aggregated Statistics. Now when you go to a selected customer, you will see this new tab showing you:

  1. Product Views
  2. Orders
  3. Customer Value
  4. Average Order Value
  5. Average Order Size
  6. Campaign Entries
  7. Email Open Rate
  8. Email Click Rate
Releva Audience: Aggregated statistics tab view
Releva Audience: Aggregated statistics tab view

💡 With this handy feature, you will have a high-level insights about your customers!

Assets Toolkit

Now you can upload assets and use them in Banners, Emails, and Campaigns. Upload to Releva the images you want to use in your marketing channels and campaigns.

Releva Assets: Choose asset for upload view
Releva Assets: Choose asset for upload view
Releva Assets: Uploaded asset overview
Releva Assets: Uploaded asset overview

When the image is uploaded, you will see two links: Asset URL and Thumbnail URL. We are automatically generating a thumbnail for you to get the most out of the asset’s functionality. For your convenience, use the search box to find the images you need.

Releva Assets toolkit: Inventory view
Releva Assets toolkit: Inventory view

💡 You can use assets in the new HTML interface, where you can put on one screen the assets toolkit and search, the email view and the email HTML editing toolkits.

Releva assets: Combined screens view
Releva assets: Combined screens view

Releva Assets toolkit: email HTML builder view with assets search
Releva Assets toolkit: email HTML builder view with assets search

Are you ready to supercharge your eCommerce marketing?

Contact us for more information or a hand-on demo of all modules in Releva!