Audiences
This is a next-level customer relationship management system where you can see and understand your visitors. Know more about your customers so that you can easily create more engaging campaigns for them. Do all this with Releva fully automatically!
Customer
When you want to explore a concrete user, you can browse all data about his demography and activities.
- First name
- Last name
- Groups
- Subscription status
- Segments he is under
- Events history
- Product interactions
- Personalized recommendations suggestions
Recent Events tab.
In Recent Events, you can see all the actions he performed on your e-commerce store. Something like Google Analytics but with a lot more data!
Here you can see
- The pages he visited
- The carts he created
- The carts he purchased
- His banners interactions and recommenders interactions
- The products he viewed
- The campaigns he entered
- What he did with the marketing emails you sent to him
Product Interactions tab.
The Product Interactions tab is separated into actions.
You will see the all the products the customer has interacted with. Pretty useful feature when you want to create a campaign. It is giving you direct insights what products you might want to add to it.
Here you can see
- Recently viewed products
- Recently added to cart
- Popular purchases
- Popular cart additions
- Most Viewed Categories
When you have this information you can create your next campaign free of guessing and this will help you convert more users!
Personalized Recommendations tab.
In this tab, you will see the same products that this person will see in these two categories – “Recommended for you” and “In-cart Recommender”.
That way you will have the unique option to understand your customer’s needs and wants.
These Recommendations are fully AI-generated and are getting better and better the more the user interacts with your e-commerce store!
Message Interactions
In this tab, you can see for your customers how they respond to Marketing Messages over time.
The chart is showing you data over time about all your Marketing Channels and the user actions.
Having this information is giving you the opportunity to easily understand your customer’s interests and tailor your campaigns based on what they like, on what they react to better, and also see which campaigns are the most converting once.
Aggregated Statistics
Have you ever wanted to see how many products the concrete customer has seen?
Have you asked yourself how many orders this concrete customer has made and what is the revenue from them?
We are introducing a new feature called Aggregated Statistics. Now when you go to a customer you will see the new tab showing you:
- Product Views
- Orders
- Customer Value
- Average Order Value
- Average Order Size
- Campaign Entries
- Email Open Rate
- Email Click Rate
With this handy feature, you will have more insights about your customers and will be able to create more tailored campaigns!
What do you get from this?
- Understand what your customers are actually doing on your website
- Get to know which are the products each customer is most interested in, use them to create custom segments, and increase your conversion rate in your next campaigns
- See the exact Recommenders your customer is seeing and use them for your next campaign
- Handy information how your customers are reacting to your campaigns
- Easy way to calculate the revenue and value of a customer