Segments
Divide a target group of your visitors and users into smaller, more defined categories based on their, demographics, interests, needs, interactions, or location.
Understanding segments
Group visitors and customers according to specific rules, based on customer's attributes or performed actions.
You can serve those segments with messaging through multiple channels, personalised recommendations and targeted advertising inside and outside your eCommerce.
You can further watch the performance and the revenue generated from every segment.
Immediate benefits
Create focused marketing messages
Develop relevant marketing messages that speak to the needs, wants, and unique characteristics of your target segment.
Design hyper-targeted emails, recommendations, and banners
Target segments by their demography, interests, purchasing habits and other actions performed on your website.
Expand those smart recommendations touchpoints outside your website
Use every segment that you created as a list of contacts and load it for retargeting in your preferred advertising network,. i.e. Facebook custom audiences.
Use segments in automated workflows within Releva
Create various operations scenarios with your selected segments and put them on autopilot. i.e. Automatically send weekly e-brochure with personal recommendations to segments with similar characteristics.
Attract and convert more quality leads
When your marketing messages are clear, direct, and targeted they are more likely to convert potential customers into buyers.
