Anonymous web personalization
Convert anonymous visitors on your eCommerce website by providing them with personalized content. Targeting anonymous users may seem an impossible task because they don’t provide personal data, however, Releva can help you with that. After just a few clicks on the website, Releva provides personalized product recommendations to the anonymous visitor, based on the products they view. These personalized suggestions are based on a deep knowledge what products go together across all users of your website.
Steps to get there
Anonymous user visits the site
Anonymous or unknown visitors are people who visit your site but have never shared any identifiable information like email address and phone number. These could be first-time visitors, or even returning customers before they log in.
Clicks on products listed on the site
Anonymous profiles are identified based on the device they use to access the trader’s website, such as phone, web browser, etc. The user’s product clicks and their actions are saved in the Relеva database and connected to an identifier related to the access device that we keep in a first-party cookie.
Receives personalized product recommendations
After just a few clicks on the website, Releva provides personalized product recommendations to all anonymous visitors based on the products they view. After the user registers or places an order, all events connected to the anonymous profile will be merged into the registered account.
Benefits
Store Customers’
Data Like Searches,
Browsing History
Shopping Cart
Behavior, Etc.
Provide
Personalized
Content To
Anonymous
Visitors
Convert Visitors
Into Customers
Improve Conversion
Rates
See Releva Through the Eyes of it's users
"Еxtremely adequate partner with an exceptional understanding of our business needs, providing timely, and spot-on solutions."
Rosa Divleva
Marketing manager @Address Real Estate
"Releva helped our site a lot. It gave us a lot of flexibility and provided our customers with a different and much-appreciated experience on our website. Most of the products each customer sees are based on their own interest and individual needs. And of course, Releva helped us increase our profits. It reflects our marketing strategy by allowing us to use automation and personalisations."
Datsko Datsev
CTO @ trendo.bg
"I hope Releva becomes a big company. We believe it can bring a lot of value to other companies like Mercari."
Andreas Schneider
eCommerce owner @ Mercari
"Thanks to Releva we manage to offer our customers so much more personalized and relevant content. We manage to engage them, encourage them to make a purchase and increase the average shopping cart total."
Eleonora Ivanova
Marketing automation expert @ eBag
"We are extremely pleased with the speed of everything Releva does - seamless integration, easy communication, effective conversations and the results we see in the system."
Elitza Dushkova
Online marketing manager @ Aiko and Moemax
"Releva offers a unique experience for each customer. Thanks to Releva our business has become a personalized mall for everyone."
Ilian Radev
eCommerce owner @ Unico.bg
"Releva is exactly what Kinderland needed in order to strengthen its greatest competitive advantage - the personalized approach toward our customers. The personalizations that Releva provides are at a level that no other company in Bulgaria has been able to achieve. This gives us the opportunity to be closer to the end user by offering an individual approach."
Elena Atanasova
Brand Manager at Kinderland
