Basket Abandonment

Reach visitors who have added items in their baskets but left the eCommerce before buying them. Reach those segments and send them special offers based on the basket amount to return and finish their purchase.

Steps to get there

Segment

Filter segments based on the amount of the abandonment basket and divide them into low value and high-value baskets. With Releva you can track all products’ aggregated amount in the abandoned basket.

Automate

Design a workflow and split the low value and high value baskets into different journey automatons

For card abandonment with value below specific amount, send offers for discounted or free shipping

If the value is above a predefined threshold, offer them a global discount that the client couldn't resist.

Benefits

Increase customer’s lifetime value

Delight your customers

Retain your customers

Improve your acquisition costs ROI

See Releva Through the Eyes of it's users

Features Used

Segments

Recommenders

Message Hub

Workflows