Basket Abandonment
Reach visitors who have added items in their baskets but left the eCommerce before buying them. Reach those segments and send them special offers based on the basket amount to return and finish their purchase.
Steps to get there
Segment
Filter segments based on the amount of the abandonment basket and divide them into low value and high-value baskets. With Releva you can track all products’ aggregated amount in the abandoned basket.
Automate
Design a workflow and split the low value and high value baskets into different journey automatons
For card abandonment with value below specific amount, send offers for discounted or free shipping
If the value is above a predefined threshold, offer them a global discount that the client couldn't resist.
Benefits
Increase customer’s lifetime value
Delight your customers
Retain your customers
Improve your acquisition costs ROI
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Features Used
Segments
Recommenders
Message Hub
