Browse Abandonment
Reach visitors who have left your eCommerce without buying. Retarget those segments and give them a reason to return and purchase the same or similar products.
Steps to get there
Segment
Select the predefined dynamic segmentation algorithm that clusters all known visitors who have left the website during their browsing
Multichannel Recommendation Retargeting
Reach the selected segments directly
Retarget through an email campaign, web push or SMS
Send them a message with the last products they have seen
Add personalized offers of products that they may buy instead of the abandoned ones.
Automate
Create an ongoing workflow that automatically takes all dynamically generated segments of visitors who have left your website
Define the email, push and SMS template and add them to the workflow
Add automation rules for waiting time, channel, and conditions to create a smart campaign
Benefits
Retain your visitors
Convert visitors into customers
Improve conversion rates
Improve your acquisition costs ROI
See Releva Through the Eyes of it's users
"Our website personalisation is really stunning. By combining Google optimize and Releva banners we were able to get up to 30% of our revenue streams coming from that channel."
Ivo Iankov
Ecommerce Manager @Sport Depot
"...we observe amazing engagement - for some of the positions we reach up to 15% clicks and more than 40% purchases."
Konstantin Bachvarov
former Marketing Director @Ebag
Features Used
Segments
Recommenders
Message Hub
