Post-purchase strategies
Engage customers who have already purchased from your eCommerce shop. Retarget segments and give them a reason to make another purchase and become loyal customers by using upsell and cross-sell strategies.
Steps to get there
Segment
Select the rules to dynamically group all anonymous visitors and registered customers during their website browsing.
Releva’s system comes pre-built with the most common segments for product recommendations, but you can also create your own. In addition to the users that our system has observed on your website, you can also add users by importing a .CSV file.
Multichannel Upsell and Cross-sell Retargeting
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Reach the selected segments directly on the delivery page by suggesting other products they might want to buy;
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Retarget through an email campaign, web push, or SMS suggesting suitable products based on their last purchase;
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Send them a message with a special discount on products that they would like based on their previous purchase;
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Add personalized offers of products they may buy in addition to their last purchase.
Automate
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Create a continuous workflow that automatically sends a communication to customers in a particular segment.
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Create email, web push, and SMS templates and add them to the workflow;
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Add automated rules for waiting time, channel, and conditions to create a smart campaign.
Benefits
Convert Buyers Into Loyal Customers
Sell More Products
By Using Upsell And Cross-Sell Strategies
Improve
Conversion
Rates
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eCommerce owner @ Unico.bg
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