Releva has completed an $870,000 financial round led by New Vision Fund 3 with participation by HR Capital AD, Verto Invest and the investment arm of private investors.
Releva завърши финансов рунд от $870 000, воден от Фонд Ню Вижън 3 с участието на Ейч Ар Капитал АД, Верто Инвест и подкрепата на частни инвеститори.

Post-purchase strategies


Engage customers who have already purchased from your eCommerce shop. Retarget segments and give them a reason to make another purchase and become loyal customers by using upsell and cross-sell strategies. 

Steps to get there


Select the rules to dynamically group all anonymous visitors and registered customers during their website browsing.
Releva’s system comes pre-built with the most common segments for product recommendations, but you can also create your own. In addition to the users that our system has observed on your website, you can also add users by importing a .CSV file.

Multichannel Upsell and Cross-sell Retargeting

  • Reach the selected segments directly on the delivery page by suggesting other products they might want to buy;
  • Retarget through an email campaign, web push, or SMS suggesting suitable products based on their last purchase;
  • Send them a message with a special discount on products that they would like based on their previous purchase;
  • Add personalized offers of products they may buy in addition to their last purchase.


  • Create a continuous workflow that automatically sends a communication to customers in a particular segment.
  • Create email, web push, and SMS templates and add them to the workflow;
  • Add automated rules for waiting time, channel, and conditions to create a smart campaign.


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Convert Buyers Into Loyal Customers

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Sell More Products 

By Using Upsell And Cross-Sell Strategies

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See Releva Through the Eyes of it's users

Features Used



Marketing channels ​