Post-purchase strategies
Engage customers who have already purchased from your eCommerce shop. Retarget segments and give them a reason to make another purchase and become loyal customers by using upsell and cross-sell strategies.
Steps to get there
Segment
Select the rules to dynamically group all anonymous visitors and registered customers during their website browsing.
Releva’s system comes pre-built with the most common segments for product recommendations, but you can also create your own. In addition to the users that our system has observed on your website, you can also add users by importing a .CSV file.
Multichannel Upsell and Cross-sell Retargeting
-
Reach the selected segments directly on the delivery page by suggesting other products they might want to buy;
-
Retarget through an email campaign, web push, or SMS suggesting suitable products based on their last purchase;
-
Send them a message with a special discount on products that they would like based on their previous purchase;
-
Add personalized offers of products they may buy in addition to their last purchase.
Automate
-
Create a continuous workflow that automatically sends a communication to customers in a particular segment.
-
Create email, web push, and SMS templates and add them to the workflow;
-
Add automated rules for waiting time, channel, and conditions to create a smart campaign.
Benefits
Convert Buyers Into Loyal Customers
Sell More Products
By Using Upsell And Cross-Sell Strategies
Improve
Conversion
Rates
See Releva Through the Eyes of it's users
"Еxtremely adequate partner with an exceptional understanding of our business needs, providing timely, and spot-on solutions."
Rosa Divleva
Marketing manager @Address Real Estate
"Releva helped our site a lot. It gave us a lot of flexibility and provided our customers with a different and much-appreciated experience on our website. Most of the products each customer sees are based on their own interest and individual needs. And of course, Releva helped us increase our profits. It reflects our marketing strategy by allowing us to use automation and personalisations."
Datsko Datsev
CTO @ trendo.bg
"I hope Releva becomes a big company. We believe it can bring a lot of value to other companies like Mercari."
Andreas Schneider
eCommerce owner @ Mercari
"Thanks to Releva we manage to offer our customers so much more personalized and relevant content. We manage to engage them, encourage them to make a purchase and increase the average shopping cart total."
Eleonora Ivanova
Marketing automation expert @ eBag
"We are extremely pleased with the speed of everything Releva does - seamless integration, easy communication, effective conversations and the results we see in the system."
Elitza Dushkova
Online marketing manager @ Aiko and Moemax
"Releva offers a unique experience for each customer. Thanks to Releva our business has become a personalized mall for everyone."
Ilian Radev
eCommerce owner @ Unico.bg
"Releva is exactly what Kinderland needed in order to strengthen its greatest competitive advantage - the personalized approach toward our customers. The personalizations that Releva provides are at a level that no other company in Bulgaria has been able to achieve. This gives us the opportunity to be closer to the end user by offering an individual approach."
Elena Atanasova
Brand Manager at Kinderland
"The service quality is excellent; the system operates smoothly without any disruptions or errors. The continual development of existing applications, along with prompt and high-quality support, stands out as one of the key competitive advantages. The ability to consult quickly and effectively is very important in the online business realm."
Alexandra Tsvetanova
Sales Manager at Calinachi
