In today’s increasingly crowded digital marketplace, e-commerce businesses throughout the Balkans face a critical challenge: converting website visitors into paying customers. With customer acquisition costs rising and market saturation increasing, many online retailers struggle to achieve sustainable growth despite steady traffic. This conversion gap represents a significant obstacle for businesses looking to scale operations and increase market share in 2025.
Releva, a leading provider of conversion optimization solutions, has announced its participation in the upcoming Balkan eCommerce Summit 2025, where the company will address these pressing industry challenges head-on.
Pioneering Solutions for Today’s E-Commerce Challenges
The Balkan eCommerce Summit, scheduled for April 29-30, 2025, in Arena Sofia, Bulgaria, has established itself as the region’s premier gathering for e-commerce professionals, attracting over 4,000 attendees from more than 20 countries, making it an unparalleled opportunity for networking and knowledge exchange.
Releva will be featured prominently at the event, hosting a dedicated exhibition space. Attendees will have the opportunity to experience live demonstrations of Releva’s latest customer engagement platform, which has helped regional clients achieve an average 13x increase in conversion rates.
“The landscape of e-commerce is evolving rapidly, and businesses that fail to optimize their conversion funnels are leaving significant revenue on the table,” says Georgi Georgiev, CEO and co-founder of Releva. “Our participation at the Balkan eCommerce Summit allows us to connect directly with businesses facing these challenges and demonstrate how our technology can transform visitors into loyal customers.”
Real Solutions for Real Businesses
Summit attendees visiting Releva’s booth will gain insights into several key areas of conversion optimization:
- Personalized Customer Journeys: Discover how dynamic content adaptation based on user behavior can increase conversion rates by up to 13x
- Abandoned Cart Recovery: Learn strategies that have helped Releva clients recover 21% of abandoned transactions
- Cross-Selling Optimization: Explore AI-powered recommendation engines that have boosted average order values by 18% for regional e-commerce leaders
The company will also showcase recent case studies, including how leading Bulgarian industry leaders increased conversions by 13x within three months of implementing Releva’s solution.
Exclusive Opportunities for Summit Attendees
In addition to their main exhibition presence, Releva will offer several exclusive opportunities for summit participants:
- One-on-One Strategy Sessions: Schedule a personalized consultation with Releva’s experts.
- Webinar Participation: Learn strategies that have helped Releva clients recover 21% of abandoned transactions.
- Exclusive Summit Discount: Receive a special percentage implementation discount for new customers who sign up during the event and additional surprises.
“What sets the Balkan eCommerce Summit apart is its focus on practical, implementable solutions rather than theoretical discussions,” notes Georgiev. “Attendees will walk away with strategies they can apply immediately to see real results in their businesses.”
Connecting with Industry Leaders
The summit will feature an impressive lineup of world-class speakers from global brands including Booking.com, Colgate-Palmolive, SiteTurners, Electronic Arts, and Puma. With representatives from over 160 companies showcasing innovative solutions across eCommerce, logistics, FinTech, and digital marketing, attendees will have access to the latest industry insights and technologies.
Releva will join this prestigious gathering, with our team available throughout the event to discuss integration possibilities, answer technical questions, and explore partnership opportunities. The summit’s specialized business zones and interactive mobile app make organizing one-on-one meetings easier than ever, ensuring you can connect with exactly the right people to grow your business.
Technology innovators are particularly encouraged to connect with Releva’s development team to explore potential collaborations and integration options with the company’s expanding platform. Don’t miss the unforgettable Balkan Party, where you can celebrate new partnerships in a relaxed, festive atmosphere!
Secure Your Spot Today
With limited space available for one-on-one consultations and workshop participation, e-commerce business owners and marketing professionals are encouraged to register early for the summit and pre-book their sessions with Releva’s team.
Don’t miss this opportunity to transform your e-commerce performance and connect with the region’s leading experts at this premier industry event.
