Are you prepared for the Black Friday rush?
Before the big day, take a moment to:
- Analyze your audience and identify the most relevant products and services of the season
- Synchronize your marketing channels, CRM, and analytics to ensure a seamless customer experience
- Test your website’s technical capabilities to handle the expected surge in traffic (twice or more than usual!)
This exclusive article shares 14 actionable tips and best practices to help you create a winning Black Friday email campaign.
Our expert team has curated the most effective strategies and templates to help you make the most of this shopping extravaganza. Whether you’re an online store, eCommerce website, or business looking to capitalize on the Black Friday frenzy, this article is your ultimate guide to success.
14 tips and best practices to create a Black Friday email campaign
1. Unwrap the Perfect Gift with a Creative Black Friday Guide
Help your subscribers find the perfect gift for their loved ones with a curated Black Friday gift guide. This type of email has a 48% higher conversion rate than average promo emails! Make sure to mention “gift guide” in your subject line to pique their interest.
Take it a step further by segmenting your gifts by price, gender, age, or interests through our rules and filters in the product feeds. Use the data we’ve collected on your profiles’ preferences and favorite products to create personalized lists that will make their holiday shopping a breeze.
2. Segment Your Way to Success
Don’t send generic emails to your entire list! Segmentation is key to making your Black Friday campaign a success. Divide your subscribers based on their behavior, interests, and preferences, through our segments and the rules that we have, to ensure your messages are relevant and engaging.
Use our dashboard analytics and product trends to identify what products are most interesting to each user and create segments accordingly. Analyze their clicks, saves, purchases, and other actions to craft targeted emails that will drive sales.
3. Create a Black Friday Email Sequence that Converts
Don’t rely on a single email to drive sales. Create a sequence of Black Friday emails that will keep your users engaged and excited about your offers. Use our email template gallery and search for a Black Friday template to kick-start your campaign and make the most of this shopping spree.
Remember, a well-thought-out sequence of emails can lead to better results than a single touchpoint. Plan your emails carefully, and watch your sales rise!
4. Give Your Subscribers a Heads Up on the Sale
Plan and give your subscribers a sneak peek into your Black Friday sale. This will help them prepare their finances and make informed purchasing decisions.
Create a sequence of emails that build anticipation and excitement for the sale. Start with a general announcement, followed by an email with exact dates and details, and finally, a reminder email with a countdown timer to create FOMO. In our email editor we have the option to add a Timer in your email.
5. Reward Your Loyal Customers with Exclusive Deals
Show your loyal customers some love by offering them exclusive deals and pre-sale access to your Black Friday sale. This will make them feel valued and appreciated, increasing the chances of them making a purchase.
Use this opportunity to reward your loyal customers and encourage them to continue shopping with you.
6. Offer Free Shipping to Seal the Deal
Offer free shipping during the Black Friday weekend to sweeten the deal for your customers. This will not only increase conversions but also drive sales.
Make sure to prominently display the free shipping offer in your Black Friday email to grab attention.
7. Make Your Black Friday Email Campaign Stand Out
With so many promotional emails flooding inboxes during the holiday season, it’s essential to make your Black Friday email campaign stand out.
Use eye-catching designs, clear messaging, and prominent CTAs to make your email campaign unforgettable. Consider using our free email templates to save time and customize them to fit your brand style.
8. Build a Contact List for Targeted Promotions
To run successful Black Friday email campaigns, you need to offer personalized discounts to your audience. But how do you find those contacts?
Consider offering extra discounts to new customers in the subscription form to kick-start long-term relationships with your brand.
9. Promote Your Offer Across Social Media Channels
Don’t just rely on email marketing to promote your Black Friday deals. Combine several marketing channels, including push notifications, social media and Viber/SMS messages to drive sales during the holiday season.
10. Offer Gift Cards as a Unique Selling Point
Stand out from the crowd by offering gift cards during the holiday season. Create stylish designs for the cards and announce them in your Black Friday email campaign.
This will not only drive sales but also provide a unique selling point for your brand.
11. Combine Black Friday and Cyber Monday Sales
Instead of sending separate emails for Black Friday and Cyber Monday, consider combining them into a single campaign. This will help avoid overwhelming your users with too many emails.
12. Introduce New Products in Your Black Friday Email Campaign
Use the holiday season as an opportunity to introduce new products to your customers. This will not only drive sales but also create excitement around your brand.
Prepare two surprises for your customers: a new collection and pleasant discounts.
13. Remind Customers of Upcoming Winter Holidays
Remind your users that Christmas is just around the corner, and they should start shopping for gifts now to avoid last-minute stress.
Include this simple point in your Black Friday email strategy to drive sales and increase conversions.
14. Choose the Best Time to Send Your Black Friday Emails
Timing is everything when it comes to sending Black Friday emails. While there’s no one-size-fits-all answer, make sure to start sending emails well before the start of the campaign to give your customers time to prepare.
Consider your audience’s preferences and adjust your send time accordingly in our Dashboard – Marketing section by email opens by weekday and hours to maximize open rates and conversions.
Mistakes to Avoid in Black Friday Marketing Campaigns
Want to make your Black Friday campaign a standout success? Avoid these typical errors that can ruin even the most well-laid plans. Here are the top errors to avoid:
- Don’t rely on low prices alone: While discounts can be a powerful draw, they shouldn’t be the only trick up your sleeve. Make sure to offer value beyond just low prices.
- Avoid last-minute planning: Don’t wait until the last minute to plan your Black Friday campaign. Give yourself time to prepare and execute a well-thought-out strategy.
- Don’t ignore customer preferences: Use customer data to inform your marketing decisions and tailor your campaigns to their interests and needs.
- Keep your emails simple and effective: Avoid over-the-top “creative” emails that may confuse or overwhelm your audience. Keep your messaging clear and concise.
- Target the right segments: Make sure you’re reaching out to the right segments of your audience with relevant offers and messaging.
- Don’t run boring email marketing campaigns: Keep your email campaigns engaging and exciting to capture your audience’s attention.
- Don’t skip Cyber Monday sale: Don’t miss out on the opportunity to extend your sales period and reach more customers by skipping Cyber Monday.
- Keep your Black Friday campaigns focused: Avoid running long-lasting Black Friday marketing campaigns that can lose momentum and impact. Keep your campaigns focused and targeted for maximum effect.
Final toughts
Don’t put off until tomorrow what you can do today! Start preparing your Black Friday marketing strategy now to ensure you’re ready for the busiest and most competitive advertising season of the year.
Need help creating a successful email promo? We’ve got you covered! At Releva, we offer a range of ready-to-use Black Friday email templates that can be customized to fit any business. Our team is always here to support you in making your email marketing campaigns a success.
