Sport Depot got 274% ROI by serving 130,000 customers daily with emails and web personalization
SportDepo is a local leader in the sports and fashion eCommerce segment with operations in Bulgaria, Romania, Russia, Greece.
Website: https://www.sportdepot.bg. Site visits per month: more than 6 million.
“We were looking for a customer-oriented, reliable and scalable omnichannel marketing hub to partner up with. With Releva’s guidance and hands-on help, we were able to launch within weeks.
The team also greatly supported our vision and strive for experimentation while also scaled easily with our traffic and provided a service with no downtime. Our website personalization is really stunning.
Within the first two months, we were able to reach more than 130,000 of our customers on a daily basis in four countries, and so we used different localization, with our campaigns to reach an open rate of 11%, click rate of 70%, and purchases of 10%.
By combining Google optimize and Releva banners we were able to get up to 30% of our revenue streams coming from that channel.
For our operations in Romania, we observe an ROI of 274% and that can only be explained by the synergies of our partnership.”