Case study - TrendO
TrendO.bg is an online marketplace, offering a diverse shopping experience with over 500 brands and an extensive selection of over 90,000 items.
1
Products
TrendO.bg offers a vast selection of over 90,000 items across fashion for men, women, and children, as well as home goods, and accessories.
2
Customers
As an online market place tailored to a diverse user base, TrendO.bg offers a wide selection of products and brands, ensuring that every shopper finds their perfect fit.
3
Key Objectives
TrendO aims to provide personalized communication with its customers. They want to engage with their clients, providing personalized offers that fit exactly their needs.
4
Trend0 implemented
Automated email newsletters;
AI marketing automation;
Omnichannel communication;
Personalization and omnichannel communication via Facebook ads
Achieved results
60.3%
Open rate from automations
68.2%
Click rate from automations
3.4%
Conversion rate from automations
43.8%
Open rate from campaigns
2%
Conversion rate from campaigns
Key Metrics
