Our team highlights the market gap as Southeast Asian brands prioritize personalization and customer retention
Our Chief Revenue Officer, Boyan Stoyanov, and Business Development Representative for Malaysia, Isaac Kam, attended the eCommerce Expo | DMEXCO Asia as part of Singapore Tech Week on October 8-9, and identified a significant eCommerce opportunity in Southeast Asia. The region’s brands are increasingly prioritizing personalization and customer retention, yet lack access to sophisticated solutions.
The event drew large crowds from across Asia, the Middle East, and China, showcasing the rapid evolution of Southeast Asia’s technology sector. While AI, data infrastructure, and digital economy fundamentals dominated the agenda, we identified a critical gap in eCommerce-specific solutions—particularly for brands seeking sophisticated personalization and customer engagement capabilities.
Singapore Tech Week Reveals eCommerce Solution Gap
Despite the region’s explosive growth in digital commerce, eCommerce opportunities at Singapore Tech Week were surprisingly underrepresented compared to broader AI and infrastructure topics. This presents a significant opportunity for platforms like ours that specialize in marketing automation, omnichannel personalization, and customer engagement.
Hospitality Sector Signals Broader Market Shift
A key highlight from the Singapore Tech Week came from Daniel Koo of Shangri-La Group, whose presentation outlined strategic priorities that mirror broader trends across retail and hospitality:
- Building strong direct-to-consumer (D2C) channels
- Maximizing customer retention and lifetime value (CLV)
- Delivering personalization at scale
“What struck me most was how clearly Daniel articulated priorities that we’re seeing across industries—not just hospitality, but eCommerce, retail, and beyond,” said Boyan. “These are exactly the challenges Releva was designed to solve, and it validates our positioning in this market.”
Capitalizing on Southeast Asian eCommerce Opportunities
Despite the region’s explosive growth in digital commerce, e-commerce solutions received surprisingly little attention compared to broader AI and infrastructure topics. This presents a significant opportunity for platforms like Releva that specialize in marketing automation, omnichannel personalization, and customer engagement.
“The Southeast Asian market is incredibly dynamic and growing rapidly, but many brands are still working with fragmented solutions or legacy systems that can’t deliver the personalization today’s consumers expect,” Boyan explained. “There’s a real hunger for sophisticated, AI-powered platforms that can help them compete on customer experience.”
Our Strategic Focus on Southeast Asia
Our attendance at Singapore Tech Week reinforces our commitment to expanding our presence across Southeast Asia. With Isaac leading business development efforts in Malaysia and Boyan maintaining regular circulation between the region and Europe, we are positioning ourselves to serve brands seeking to elevate their e-commerce and customer retention strategies.
“We’re seeing strong alignment between what brands need and what Releva delivers—particularly around personalization, automated customer journeys, and maximizing lifetime value,” Boyan added. “The market is ready for this level of sophistication, and we’re here to support that growth.”
About the Event
The eCommerce Expo | DMEXCO Asia is part of Singapore Tech Week, bringing together industry leaders, solution providers, and brands from across the Asia-Pacific region to explore the future of digital commerce, marketing technology, and customer engagement.
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