The Post-BFCM Customer Retention Playbook
You paid to acquire them. Now 73% are about to disappear.
This guide reveals what CMOs at high-growth eCommerce brands do differently in the 7 days after Black Friday—the critical window when customer data is still fresh, engagement rates are highest, and the difference between a one-time buyer and a lifetime customer is decided. Learn how to turn your holiday acquisition spend into year-round revenue with AI-powered customer value optimization.
What You’ll Learn:
-
- The 7-Day Engagement Curve – Why customer receptivity drops 40% after Day 7, and how to act before the window closes
- Predictive CLV Scoring – How to identify high-value customers within 72 hours and route them to the right journeys automatically
- The Discount Trap – How to scale winning BFCM campaigns without training customers to wait for the next sale
- Unified Channel Orchestration – Why fragmented tools kill speed, and how to coordinate email, SMS, WhatsApp, and ads from one AI brain
- The Autonomous Value Journey – A 4-stage framework for turning seasonal buyers into predictable, compounding revenue
- 7-Day Action Checklist – Day-by-day priorities so you know exactly what to do before your BFCM data goes cold
-
