Stop Optimizing for Conversions. Start Optimizing for Customer Lifetime Value.
Still Stuck at 2x ROAS?
The ROAS Reality Check
Your platform says 4x ROAS. Reality shows 2.4x after returns and one-time buyers. With CLV optimization? 7.2x ROAS from high-value customers.
Value-Based > Conversion-Based
Stop racing to the bottom for cheap customers. Start building a sustainable business with customers who love your brand.
Real-Time Customer Intelligence That Improves Every Campaign
Runs 24/7 across all your channels
80% accuracy in CLV prediction
3.2x ROAS improvement average
Continuous optimization that gets smarter daily
Continuous Learning
New data feeds back to COLLECT, improving accuracy with every cycle
Smart Segments That Win
Real examples from our clients
Real Results from Smart CLV Bidding
-53%
Reduced customer acquisition cost
+481%
ROI from optimized targeting
16.4%
Of conversions become purchases
Why Meta & Google Can't Do This
Platforms only see their slice of the pie. You need the whole bakery.
Smart Segments That Win
All Data Sources
Connect ads, email, SMS, CRM, support in one place
Predictive Models
AI that predicts CLV, churn, and next purchase
Real-time Optimization
Bids on predicted customer value
Privacy-First
Server-side tracking that's 100% compliant
Frequently Asked Questions
Q: How is Releva different from Triple Whale or Northbeam? Triple Whale and Northbeam are attribution tools — they tell you what happened. Releva is optimization intelligence — it predicts customer lifetime value with 80% accuracy, sends that prediction to Meta and Google via server-side Conversions API, and automatically adjusts targeting so ad platforms optimize for high-value customers instead of cheap conversions.
Q: What is server-side tracking and why does it matter? Server-side tracking sends conversion data directly from your server to ad platforms, bypassing ad blockers, cookie restrictions, and iOS privacy changes. Your pixel misses 30–40% of conversions. Releva’s server-side tracking captures 100% and sends both real purchase events and predicted customer value to Meta and Google.
Q: What is value-based bidding? Value-based bidding tells ad platforms how much each conversion is worth, so they optimize for revenue and customer lifetime value — not just conversion count. Releva sends a PredictedValue event via server-side CAPI alongside every purchase, teaching Meta and Google to find customers who spend more over their lifetime.
Q: Do I need to change my campaign structure? No. Releva layers server-side tracking and predictive CLV signals on top of your existing setup. Most clients see 20–30% ROAS improvement in the first 30 days without changing a single campaign.
Q: What about iOS privacy and cookie restrictions? Releva uses first-party data and server-side tracking — no third-party cookies, no pixels that get blocked. Fully GDPR compliant and unaffected by iOS ITP, ad blockers, or browser privacy changes.
Q: How fast will I see results? Most clients see 20–30% ROAS improvement in the first 30 days. The predictive CLV model needs 2–4 weeks as Meta’s algorithm relearns from the new value signal. Full value is visible at 60–90 days when retention differences between cohorts are measurable.
Q: Can I keep my existing tools? Yes. Releva integrates with Google Ads, Meta Ads, TikTok, GA4, your CRM, and email platform. It becomes the predictive intelligence layer feeding better signals to everything you already use.
