With one-off campaigns you can send emails or Facebook ads. This section has the same functionality as one-off workflows but the sending console differs and the options are fewer, e.g. there is no possibility to create scenarios or add conditions.

To create new campaign, click on the upper right button “New Campaign”.

In the opened console:

• Name: give your campaign a proper name for internal use;
• Campaign Tags: you can add tags to the campaign in order to track specific parameters or use the data afterwards;
• Message: select the marketing channels you would like to send with this campaign
• Email/Facebook Ad: from the drop-down menu select the pre-created email/facebook ad.

If you’re sending an email, you can preview it and edit it or copy and edit the email if needed.

When ready, click the button “Next” in the bottom right corner.

In this tab you get to choose the audience which you would like to send this message to. Under Scope you get to choose if this message would be sent to users who accepted to receive marketing communication (Marketing) or not (Transactional). Under Segment you get to choose the audience for this campaign. When ready, click the button “Next” in the bottom right corner.

Here are some additional options you can set for your campaign. Delayed start allows you to chose a start time for your campaign. This is useful in case you want to prepare a promotional campaign on Thursday afternoon, but have it launched at midnight automatically. All you need to do is prepare your campaign during daytime, set a start date using this setting, and then launch your campaign. It will wait until the start date before it starts sending messages. By activating Send at optimal time, users will be sent a message at the time when they are most inclined to engage with it. Enabling this feature may cause the messages to be sent out over a 24-hour period. It’s important to note that activating this feature within the current campaign will override any shop-wide quiet hours.

When ready, press “Save&Close” button. That would save the campaign and return you to the list of campaigns. In order to send your campaign immediately you need to press the “Launch” button on the right side of the campaign.