Simply put, user segmentation is the process of grouping users based on shared characteristics, such as demographic properties or behaviour.
Through segmentation, you can extract meaningful insights from user behaviour data, design personalized experiences, and target users with relevant messaging, banners, and product blocks.
With the extensive information and events recorded for each website visitor, you can create both simple and complex user segments. These segments enable precise targeting through specific product blocks, banners, marketing communications, and automated campaigns.
Think of segments as combined sets of rules that group users based on predetermined criteria and actions they have (or have not) performed on your website.
