Releva has completed an $870,000 financial round led by New Vision Fund 3 with participation by HR Capital AD, Verto Invest and the investment arm of private investors.
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Workflows

Every user of the site that subscribes to email will get our welcome series workflow. The configuration is in the following screenshot.

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It is configured with the New subscription segment:

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The workflow will wait for 2 hours and then will send our Welcome email:

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Browse abandonment

Every day, if you browse a few products in the shop, you will get the last product from your browsing history (Browsing history recommender) as an email combined with personalized products selected just for you (Recommended for you recommender). Here is the configuration:

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The email is:

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Cart abandonment reminder

If you leave a product in your cart you will receive an email campaign that aims to close your basket. The workflow will check the basket and depending on the total order value (100 USD), it will send different series of emails. The configuration follows:

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The flow has the following steps:

1.   The user must add an item to the cart and leave.

2.   The user will then enter the segment addToCartNotPurchased and as a consequence enters the workflow.

3.   A condition checks the sum of the cart (depicted in the screenshot above).

4.   If the total value (sum of prices of all products in the basked) is between 0 and 100, it waits 4 hours and then sends Email 1 (low value) then waits another 24 hours and send second Email 2 (low value). These emails are shown below.

5.   If the sum of the products in the cart is higher than 100, after 4 hours it sends Email 1 (high value) and then after 24 hours, Email 2 (high value)

Both emails as received:

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Email 1 (low value):

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Email 2 (low value):

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