Product Trends

In this section, we present to you a new feature that will help you see the best and worst products in your portfolio. You can have an analysis of past and current consumer data related to a single product in order to extract insights about future market shifts and directions.

The Product Trends section is located under “Analytics” in the admin panel of Releva.

The groups:

• View-Boosting Categories – Discover the categories that have attracted the most product views, indicating their trending status among users.;
• Top-Choice Categories – Explore the categories with the highest number of purchases, showcasing the most preferred choices among customers.;
• Revenue Champions – Discover the products that have generated the most revenue, reflecting their popularity and success in driving sales.;
• Customer Favourites – Explore the best-selling products that have won the hearts of our clients, indicating their trust and satisfaction.;
• Discounted Winners – Explore products that have seen success thanks to discounts, reflecting their popularity among purchasers.;
• Window Shopper’s Standouts – Discover products that have garnered significant views without being added to carts, showcasing their attraction to users.;
• Unpopular Picks – Discover products that haven’t been purchased yet but have garnered attention through views.;
• Abandoned Gems – See products that shoppers have shown interest in by adding them to the cart but haven’t gone on to purchase.;
• Missed Opportunities – Explore highly viewed products that were unfortunately out of stock at the time, indicating potential unmet demand.;
• Search-Driven Stars – Explore products that have gained visibility thanks to referrals from search engines, such as Google.;
• Social Buzz Collection – Check out products that are generating buzz on social media platforms, like Facebook referrals, drawing attention and views.