Emails

Creation

To create a new email, just go to module Marketing Channels -> feature Emails.  

Then click on “Start a new Email”:

and name your email:

Let’s see an example:

 “My first email project” is the name of this email project (visible only on your Releva account).

“Welcome on board 😊 ” is the email’s subject. You can use emojis as well.

“Preview Text” appears in the inbox just after the subject line. This text will not appear in the body of the email. You can use emojis.

The incoming email for your recipients will look like this: 

When your users receive the email, they will see the sender name, the subject line, and the preview text in the inbox. These properties need to be recognizable and creative, so your users are more likely to open your emails. 

Releva allows 255 characters, including the emoticons. According to the Standard of electronic mail, we recommend the characters to be up to 78. This applies to all fields. Outside the standard, the relevant fields must be visible in the inbox of the various devices related to your email testing.

According to the same standardization, Releva complies with the specification of the primary protocol for sending and receiving electronic messages (emails), namely:

“The local-part of a mailbox MUST BE treated as case sensitive. Therefore, SMTP implementations MUST take care to preserve the case of mailbox local-parts. In particular, for some hosts, the user “smith” is different from the user “Smith”. However, exploiting the case sensitivity of mailbox local-parts impedes interoperability and is discouraged. Mailbox domains follow normal DNS rules and are hence not case sensitive.”, i.e. the system does not recognize an email with the name “smith”, such as the name “Smith”. Releva supports case sensitive emails. Аnd thus, the different spelling of a letter, in most email providers, can result in a non-receipt of the letter.

Currently email templates comply with the web versions of the following email clients:
Gmail, Microsoft Outlook, Yahoo, Abv.bg, Mail.bg, Apple mail

Email templating is also compatible with the following mobile email apps:
Gmail, Microsoft Outlook, Yahoo, Mail.bg, Apple mail

In the Shop category you can set:

• send & reply email for corresponding with your clients
• unsubscribe URL for unsubscribing option on your website

In the Shop interface we set up how many emails a user can receive per day:

Max Emails Per Day – is the selected maximum number of emails sent per user per day from all active campaigns. After this number is reached, any outstanding emails will be automatically rescheduled for the next day

If you want to start a new campaign in parallel but a user profile hits the daily email limit for emails, then the email/emails from the old campaigns will be deprioritized and automatically transferred to the next day. If all emails cannot be sent again the next day, then Releva moves them accordingly to the same strategy. Emails can be rescheduled multiple times until the number of reschedules reaches the “Max Reschedules” setting.

Quiet Hours – during these times, no marketing messages will be sent from campaigns and workflows. For example, we have the quiet hours set bet between 10 pm and 09 am, if an email is scheduled to be sent at 10:01 pm it will be rescheduled by Releva for 09:01 am on the next day.

Design

The creation of the email includes a variety of columns, buttons with an integrated link, text entry with an option for different styles. Photo positions can be added and rearranged. Each element of the email design can be configured in different colors, sizes, fonts, styles, etc.:

Recommenders are dynamic – they depend on your preferences and the chosen algorithm – recommended products in the email are loaded just before the sending. Once the email is delivered, the recommender doesn’t change. This means that your email campaign can be fully automated and put on autopilot. Every user will receive different recommended products. Since users continue to interact with the website and product properties such as price, promotions, and others, change the next time this email is sent, users will receive different recommended products. 

After you drag and drop the recommenders’ element into the email body, you will see options to specify your preferences in the sidebar.

From the drop-down “Locale” menu you can select the appropriate locale.

You can choose from Algorithm any recommender which you want to use. For more information about recommenders, you can click here.

If you click on “Discounted only” then the system will push only products with a discounted price.

With the “Filter by Category”, you can choose a category keyword (for example “women ”) and then the recommended products in the email will be respectively items with category women. If you want to add more than one category, for instance, “kids” and “women”, you can use the following syntax – “kids|women”. 

You can boost the recommenders by a preference for favorite price or favorite category.

The “Responsive design” gives the option “Hide on Desktop”. This means that you can leave visible some of the components on the mobile version and at the same time hide them from the desktop version.

Personalization through Dynamic Fields:

Email personalization is an email marketing technique that allows you to insert tags in the message content that we send to your subscribers. These tags allow us to automatically insert a custom text (the “First Name” of your subscriber for instance) for each recipient from the profile of your collected audience. Check out more info about our Data platform.

To use personalization, you can type it in the email, copy and paste the tag, or use “Merge Tags” in the text mode.

The unsubscribe link is the one added in the Shop interface.

HTML editor

”Switch to HTML” is an HTML editor where you can add the content with even more flexibility and transparency of your features. You may also upload an image and create text content. The steps are as follows: 

1. Upload pictures with a campaign keyword so you can find them with a full-text search.

2. Copy the campaign with the template email.

3. You can also open your assets in another browser tab and change the template while watching the change of the email on the right like this:

Click on the three lines at the top left to minimize the left menu as in the picture, shown in the screenshot below:

4. And the other options:

4.1. You can open the Assets directly on this screen by clicking the View Assets button and you will see the following screen:

On top of this box is the full-text search field for assets. To find your asset, enter the keywords and hit enter or click the magnifying glass on the right.

4.2. If you have a smaller screen, you can click on the “Expand Preview” and “Editor” button, you can see the following screen:  

Metrics

Our data shows that emails are one of the marketing channels with the highest ROI. With Releva you can measure and track this to the last detail. Metrics help you understand and serve your audience better. Also, metrics allow you to observe your sender’s reputation and avoid anti-spam signals. You have a lot of metrics for the campaign on the campaign listing page:

These are the quick stats and they are an aggregation of all events of a certain type. These stats are available several hours after a campaign is sent because they rely on data from the email providers.
These stats count all events and do not track unique users and actions.

All the stats are calculated for the period you selected on that page, by default it is the past 1 week and if an email has been sent further back in time not all stats will make sense. For example you can have 0 sent emails but 100 clicks, to resolve this you just need to extend the time frame on that page.

Below is a glossary of all currently available indicators:

Sent – number emails sent in this campaign

Opened – how many emails have been opened by your users/ respectively % of recipients that have opened the email in relation to the sent emails.

Clicks – how many clicks have been made by your users / respectively % of recipients that have clicked on a link to your store.

Conversions – this is the number of items that have been added to the carts after users clicked on the email and got back to the website

Purchases – how many purchases have been made by your users, each purchase may contain multiple products / respectively % of recipients that have placed an order on your store.

Revenue – and what is the revenue from the campaign with this email so far.

Bounces – The number of emails for which the recipient’s mail server permanently rejected the email. This event corresponds to hard bounces. Soft bounces are included when Releva fails to deliver the email after retrying for a period of time.

Complaints –  the number of recipients who marked the email as spam and/or complaints about this email. 

The “bounced” or “complained” recipient are automatically removed from the email list. In the next campaign with their segment – no email will be sent to them.

To see the more detailed daily statistics for a campaign, you must click on the “Statistics” button that resides on the right-hand side of the panel next to the “Launch” button.

In this view, you will be able to select a start and an end date from the METRIC FOR PERIOD and analyze at a daily level all of the above-mentioned statistics in a graphical form. 
These statistics show the unique users or actions that have been performed on each campaign at a given date. They are calculated at the time of each request and take longer to be displayed.