Helal hasn't sent a campaign by hand since July. Almost half its revenue still goes through the agent.
An online halal food store in Bulgaria, 4 July to 6 October 2026. Email, push, recommendations and pop-ups ran on their own. Releva also runs the store's Meta campaigns.
- Halal food · Bulgaria
- Email, push, recommendations, pop-ups, Meta
- Store order data · click-attributed · no holdout
A small team with a whole store to run.
Helal sells halal food online in Bulgaria: dates, sweets, meat, drinks and pantry goods.
Like most small stores, the team has no time to build a campaign every week. The last two campaigns sent by hand went out on 1 and 3 July 2026.
Everything that ran without anyone pressing send
Browse abandonment
An email to every shopper who viewed products and left, built for that person from what they looked at.
Cart abandonment
Email and push to every shopper who left a cart, with the items they chose and what goes with them.
Weekly newsletter
Sent every week on its own, with products picked for each reader.
On the site
Recommendations on every page and pop-ups with offers, decided for each visitor.
Meta campaigns
Releva runs the store's Meta campaigns, including retargeting built from the same customer profiles.
Where the revenue went through the agent
4 July to 6 October 2026. One order can touch more than one channel, so the shares add up to more than the total.
| Channel | What ran | Share of revenue |
|---|---|---|
| Email and push journeys | Browse and cart abandonment, the weekly newsletter | 26.3% |
| Recommendations | Every page, for every visitor | 18.2% |
| Pop-ups and banners | Offers decided for each visitor | 13.4% |
| Any Releva channel | All of the above | 47.5% |
The agent carried the summer. Meta brought the autumn.
Orders are real store orders. Meta's own report counted about twice as many purchases as the store took in September, so we count orders, not Meta purchases.
| Month (2026) | Orders, index (April to August average = 100) | Share of revenue through the agent |
|---|---|---|
| July | 117 | 50% |
| August | 86 | 70% |
| September | 173 | 31% |
How we counted
Attributed, not measured lift. An order counts for a channel when the shopper clicked a Releva email, push, recommendation or pop-up and then bought. There was no holdout group.
Manual campaigns are the one-off campaigns someone builds and sends. Journeys and the weekly newsletter run on their own once set up.
Meta. In September Releva ran a bigger Meta budget, about three times July's. The rise in orders comes from the store's own order data.
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How each number on this page was counted, the definitions, and what was switched on in the store, in order. Enter your work email and the notes open; we also send you the link.
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