Releva's funding, awards, partners and talks, in one record.

Funding

Releva completed an $870,000 financial round led by New Vision Fund 3, with HR Capital AD, Verto Invest and private investors taking part. The company said it would use the money to speed up operations and support its global strategy. Georgi Georgiev later described it as a seed round and named Hristo Hristov of Darik among the investors.

Google Cloud backed Releva with $200,000 through the Google for Startups programme, to be used over two years.

Programmes

Releva was one of 36 companies selected for Tech Tour South East 2024, held on 22 and 23 October in Athens.

Releva was selected for Google for Startups Accelerator: AI First, a 10-week, equity-free programme run with Google Cloud for startups based in Europe and Israel. CTO Yavor Stoychev was to close the programme at Slush 2023 in Helsinki.

Releva took part in AI Bootcamp London 2023, run by Global Tech Connect and Bulgarian Expansion Bridge for startups from across Europe and Israel to explore the UK AI market. Georgi Georgiev attended the live event hosted by Amazon Web Services.

Bulgaria Innovation Hub chose Releva for its #FutureUnicorns growth accelerator, an equity-free programme taught by experts from Silicon Valley, Boston, New York and London. It meant more than 25 workshops and several bootcamps on entering the US market.

Releva was selected for BeamUp Lab, a programme that puts Bulgarian startups and small and medium-sized companies in front of investors and teaches them about financing.

On 12 June 2025, at the first Enterprise Innovation & Tech Awards in Sofia, Releva won Gold in Best Technology in e-Commerce and Silver in Best Software Technology and Innovation. Enterprise magazine organised the awards, which drew 56 submissions across eight categories and were judged by a 24-member jury.

At the Global Startup Awards Eastern Europe 2025, Releva was a regional finalist for Startup of the Year and Georgi Georgiev was nominated for Founder of the Year. The company was also nominated in the same two categories at the Eastern European Startup Awards, Edition 11, part of the Global Startup Awards.

Releva won the BAIT StartUp of 2023 award, in the StartUp Company category of the 13th BAIT Awards given by the Bulgarian Association of Information Technologies. That edition had 72 projects competing in seven categories.

In June 2023 Releva won the third edition of Startup World Cup Bulgaria, after being one of 10 Bulgarian finalists. It represented Bulgaria at the Startup World Cup grand finale in San Francisco, a pitch competition with a $1M investment prize run by Pegasus Tech Ventures, and did not win the final.

The EMERGE 100 report, which lists young tech startups from the New East region, featured Releva as one of its 6 MarTech startups.

Releva holds ISO/IEC 27001:2022 certification, the international standard for information security. Many enterprises and public bodies require it from their suppliers and partners.

Releva is a member of BESCO, the Bulgarian Startup Association, which works between startups, investors and government on policy for the innovation sector. It is also a partner of the eCommerce Association in Bosnia and Herzegovina, which represents the country's online merchants and consumers.

Kooperativa 2.0, a social media, PR and digital marketing agency founded in 2012, supports Releva in Romania and shared its stand at GPeC SUMMIT in Bucharest. Stenik, a Bulgarian ecommerce development company certified for Adobe Commerce and Magento, is also a partner.

The agency partners also include the SEO agencies Serpact, a Bulgarian agency founded in 2016, and Optimystica, working in SEO since 2006; the copywriting agency CopyVibes; the digital agency Creative Digital Tower; and JUST ONLINE, in online marketing and ecommerce since 1996.

Two technology companies are partners as well: AfterSalesPro, whose software creates and tracks courier shipments for stores in Greece, and 7L International, a software services company with offices in New York, London and Athens whose AR Shopper lets buyers place a product in their own space before buying.

In an interview with Capital, the founders also named Prodesign, Improve digital agency, Fireweb, RoboBIZZ and Level Technical Group in the partner programme. Releva also launched an app for stores on MerchantPro. The platforms page lists where the agent installs today.

Georgi Georgiev, co-founder and CEO, was nominated for Career Show's Top 100 Executives 2025 index, which is decided by public vote.

DiTech Special Edition 2023, the publication's fourth edition, carried an interview with both founders, Georgi Georgiev and Yavor Stoychev.

In an interview with Alexander Glavchev of Digitalk, Georgi Georgiev talked about the Startup World Cup final, why stores should rely on first-party and zero-party data, and what the end of third-party cookies means for ecommerce. A separate Digitalk article by Aleksandar Glavchev on a future without third-party cookies quotes him on why most stores will have to rebuild their marketing from their own customer data.

Georgi Georgiev sat on the jury of the eCommerce Academy Awards 2023, judging the Marketing category, and joined the jury's panel on common mistakes in ecommerce marketing and design at the 10th eCA Conference: Best Practices on 5 October. Before the awards, the awards' website published an interview with him on where ecommerce is heading.

The founders were featured in the June edition of Forbes Bulgaria, on how they started Releva, won its first clients and planned the years ahead.

At GPeC SUMMIT in Bucharest, Georgi Georgiev joined the panel Decoding E-Commerce Growth: UX, CRO, Marketing Automation, AI, BNPL. GPeC also hosted a live interview with him on how AI tools are changing ecommerce, the most common mistakes stores make and the role of personalization.

On Bloomberg TV Bulgaria's Business Start, with Roselina Petkova, he spoke about Bulgaria as a place to launch and test new products, about Shein and Temu, and about the end of third-party cookies. In a second Bloomberg TV Bulgaria interview he cited expected growth of around 13 to 14% for Bulgarian ecommerce over 2024 to 2027, and discussed TikTok and Temu.

In an interview with Capital, Georgi Georgiev and Yavor Stoychev said that Releva had more than 2 million active users, had sent more than 15 million emails and worked with more than 100 brands at the time.

When Releva launched in Romania, Business Magazine Romania interviewed Georgi Georgiev. When it came to Croatia, eCommerce Hrvatska published an article about the company, and Web World News GR also ran an interview with him.

At Digital4Stara Zagora he told BTA: "Many people are already shopping online and I don't see a tendency for them to stop doing it." The interview covered how Releva also helps some stores forecast the sales of a product over a set period.

He joined an episode of #RevOpsTalks on LinkedIn, hosted by George Stoyanov of Limacon, on the role of AI and automation in revenue operations.

He was announced as a speaker at an AI masterclass organised by Capital for AI on 3 December at the Grand Hotel Millennium Sofia, and at Digital Expert's online conference AI for the benefit of turnover (volume 2) on 10 December.