Market statistics

Aggregated statistics by market, from real orders.

What online stores in Bulgaria, Romania, Greece and Asia got from each channel, aggregated across the stores on Releva and measured in their own orders. Every page gives the period, the population and the method, in shares and ratios you can compare with your store.

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Aggregated across 500+ brands, by market
Percentages and ratios only
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Aggregated by marketstatistics

Viber vs email

8×

orders per message

Automations

45%

of email revenue from 3.5% of emails

Meta reports

2.3×

the orders the store credits

Black Friday

+55%

orders vs an October day

By market and topic

Pick a market, a channel or a season

Bulgaria, Romania and Greece for email and Viber, Bulgaria for Meta ads, the EU and Southeast Asia for Black Friday.

Channels

Viber marketing

Viber marketing statistics 2026 (Bulgaria)

Shoppers read Viber five times as often as email.

See the numbers →Email marketing

Email marketing statistics 2026 (Bulgaria, Romania, Greece)

Nearly half of email revenue comes from 3.5% of the emails.

See the numbers →

Meta ads

Meta ads statistics 2026 (Bulgaria)

Stores credit Meta with a quarter of their orders. Meta reports twice as many.

See the numbers →

Seasons

Black Friday

Black Friday statistics 2026 (EU and Southeast Asia)

Black Friday in the EU lasts a month.

See the numbers →

The numbers, once a month

What the stores on Releva saw last month: Viber against email, email benchmarks, Meta ads, the season. Shares and ratios you can compare with your store, one email a month, no sales pitch.

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See which of last week's visitors you missed

Thirty minutes, with your store and ad accounts open. Then 30 days free. A holdout group decides: if the agent doesn't add orders in 30 days, you don't pay.

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