The questions store owners ask, answered first.
Each guide starts with the answer, then the numbers and their sources, then what to do about it in your store.
- Answer in the first paragraph
- Every number with its source
- What the agent does about it
Pick your question
Grouped by topic.
Retention
Keeping a customer costs 5 to 25 times less than winning one
The 5x figure is from 1990. The range today is wider, acquisition costs keep rising, and most stacks still treat every visitor as a stranger.
Read the guide →AbandonmentYou have five abandonment problems. A cart flow solves one.
Cart abandonment is the last failure point, not the first. Search, browse, category and wishlist abandonment lose more, and a standard email flow does not see them.
Read the guide →Personalization
Ecommerce personalization: what it is and what works
Most personalization shows the nearest similar product. The kind that pays shows each shopper the next thing they will buy, and works toward the goal you choose.
Read the guide →RecommendationsMost recommendation engines retrieve. They do not recommend.
The two-tower model from Google's 2016 YouTube paper finds the nearest similar item. It cannot know what a customer is worth or what they will buy next. That is the layer that pays.
Read the guide →Tracking and attribution
Server-side tracking: see the orders your pixel misses
A browser pixel fails whenever the browser says no. Server-side tracking records the event where it happens and sends it to the ad platform directly. Then the question is what you send.
Read the guide →Decision intelligenceA decision intelligence platform decides what to do for each customer
Gartner published its first Magic Quadrant for the category in January 2026. For a B2C brand it means one goal for the site, the messages and the ads, decided per person, and proven with a holdout.
Read the guide →The numbers, once a month
What the stores on Releva saw last month: Viber against email, email benchmarks, Meta ads, the season. Shares and ratios you can compare with your store, one email a month, no sales pitch.
Thanks. The next numbers reach you at the start of the month.
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See which of last week's visitors you missed
Thirty minutes, with your store and ad accounts open. Then 30 days free. A holdout group decides: if the agent doesn't add orders in 30 days, you don't pay.
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