Clicks are only part of a campaign. Show advertisers the rest.
Most people who watch a social video never tap it, but many visit later. Releva credits those visits to each campaign and checks the result.
- Visits above a no-campaign baseline
- Three checks on every report
- Your brand on the report
When the only proof is a click report, you can only sell reach.
Advertisers judge a social video by its click report, which sees only the people who tapped. Viewers who visit later get no credit.
So the campaign is sold as awareness, and the advertiser can buy the same reach directly from the platform.
The click report saw one visitor in eight
A Malaysian media group measured two boosted videos in June 2026, counting visits to 23 July against the two weeks before.
the visits the click report showed: about 6,000 campaign-driven visits against about 720 clicked.
Read the case study →After the flight7 in 10of the unclicked visits arrived after the ads had stopped.
Read the case study →Buying adviceAbout 2×the visitors per 1,000 impressions when the video was bought for engagement, not clicks (one campaign, not a controlled test).
Read the case study →One tag, read-only Meta data, and a report for each campaign
Tag the landing pages
One Releva tag on each landing page counts every visit, clicked or not.
Connect Meta, read only
Releva reads each campaign's delivery schedule. It needs no user-level data from Meta.
Credit each campaign
A quiet period before the first ad sets the baseline. Visits above it are credited to each campaign, even when they overlap.
Check and report
The report goes to the advertiser under your brand, with cost per visit on the full impact.
Three checks on every report, so agencies can confirm the figures
The campaign's share of visits is a model estimate. These checks test it.
A quiet-period test
On a stretch with no ads, the model must credit zero visits.
An independent count
A plain before-and-after count, made without the model. The two must agree closely.
A timing check
Credited visits must rise and fall with the ad schedule.
A full-impact report with every campaign, under your name
The report carries your brand, with Releva as the independent measurer. It compares buying objectives, such as engagement against clicks, so the advertiser buys better next time.
At the Malaysian media group, the measurement now runs continuously.
Full-impact measurement of paid social campaigns on Meta is live today. Using your first-party audience segments as targeting in the same campaigns, measured the same way, is planned.
How Releva proves results →Where this has run
Show advertisers the full impact of social video
For media sales houses selling Facebook and Instagram video: measure the visitors a campaign brought beyond the clicks.
Read the use case →Case studyEight times the visitors the click report showed
A media group measured what a boosted video brought beyond the clicks, on its own first-party data, with three checks on every report.
Read the case study →Questions from media and publishers
What does Releva do for media groups and publishers?
It measures the full impact of a paid social campaign on Meta, including visits from people who saw the ad and never clicked. A sales house can then show advertisers what the campaign really brought to their pages.
How is this different from Meta's own reporting?
Meta reports clicks and its own conversions. Releva counts visits to your own pages during and after the flight, against a quiet-period baseline, and credits the campaign with the visits it caused, including those that never clicked.
Is this a model or a count?
Both. The tag counts every visit to your pages. The share a campaign caused is a model estimate, which is why three checks run on every report.
What do you need from us?
One Releva tag on the landing pages, read-only access to the campaign's Meta delivery data, and a quiet period before the first ad for the baseline.
Which campaigns can it measure today?
Paid social campaigns on Meta, including boosted video and click ads.
How is audience data protected?
Releva is GDPR compliant and ISO 27001 certified. The measurement uses visits to your own pages and Meta's delivery schedule, not user-level Meta data.
Measure your next campaign's full impact
Thirty minutes with your sales and data leads. We walk through the report and what it needs from you.
Book 30 minutes
You'll talk to one of us.