Ad prices held steady. The return still fell.
When CPM and CTR are flat, the loss is on your site. The agent works there, and tells your ads who to find.
- Value audiences for Meta, Google and TikTok
- Each order counted once, server-side
- Bigger baskets on your own site
The numbers in Ads Manager do not match the store
Meta claims almost all of what the store made
At a Singapore womenswear brand, Meta-attributed revenue equaled 92% of store revenue from May to mid-August 2026, and 107% in the first half of August.
Some orders count twice, some buyers not at all
At a European bedding and sleepwear brand (bedding, pajamas, blankets and sheets), Meta logged 2.11 purchase events per real order from 4 to 16 July 2026. The pixel also misses buyers on iOS and in-app browsers.
You pay to reach your own customers
At a discount sportswear retailer, customers already on the email list clicked 40,545 to 70,579 paid ads in July 2026. They were 4.9% of ad clickers and 29% of revenue.
The half of ROAS that lives on your website
ROAS is two things multiplied. Before the click: reach, price and click-through. After it: conversion and items per order.
The agent manages the second half: the products each visitor sees on every page and in every message after the visit.
At a European bedding and sleepwear brand, June 2026 orders with a recommended product were 51% larger than ad-only orders. Within two weeks of the same brand switching Releva off, items per order fell 10.2%, and Meta ROAS fell 33.7% from early June to early August 2026.
See the sales agent →Ad tools manage the click. The agent manages what happens after it.
One agent for both halves of your return
One memory of every shopper feeds your ads, your site and your messages.
Before the click
More →- Value audiencesLookalike seeds and visitor audiences built from predicted 12-month value.
- Server-side eventsPurchases sent with your pixel's event ID and a predicted value, counted once.
- Catalog setsProduct sets for dynamic ads, built from customer value.
- Exclusion testsYour active email list comes out of retargeting and branded search, measured before you decide.
After the click
More →- Recommendations on every pageHome, product, category, cart and thank-you pages, chosen for each visitor.
- Personalized searchResults ranked for each shopper from the first keystrokes.
- ChatAnswers product questions from the live catalog and builds the basket.
- Messages after the visitAbandoned browse and cart flows bring ad visitors back without another paid click.
Proof you can check
More →- Orders you can openDownload and open every attributed order, with its Google and Meta clicks.
- HoldoutA held-back group of visitors shows the lift as revenue per visitor in your Shopify or GA4.
What brands measured
Revenue figures come from store orders.
Shopify revenue per ad click, same 60 days year on year, with value audiences and server-side events.
Read the case study →Same brand, matched 30-day groups+65%Buyer rate of shoppers the value campaign reached: 0.56%, against 0.34% for the old campaign.
Read the case study →Discount sportswear retailer31% lessRevenue credited to email and push in July 2026, against the permissive view-through count. Conservative by design.
Read the use case →A test you can defend to finance
Baseline
We connect your store and ad accounts and put Ads Manager next to your real orders.
Split
Around day 10, some visitors are held back from the agent. The rest get it.
Readout
At day 30, read revenue per visitor, items per order and revenue per click in your store.
Decide
Keep what worked and add the next job. If the numbers are not there, we will say so.
Where this has run
The half of your ROAS that lives on your site
For brands that acquire on Meta: make every visit Meta sends worth more, so scaling spend does not shrink baskets.
Read the use case →Use caseStop paying per click for customers you already have
For retailers with a large email base and big Google and Meta budgets, where the ad platforms claim the sales email closes.
Read the use case →Live in days, read in your own orders
Connect store and ad accounts
On Shopify and plug-in platforms it's live the same day. Other platforms take 3 to 5 business days for all tools.
See your numbers first
We put your store orders next to what Meta and Google claim, and count paid clicks on your email list.
Switch on the signals
Value audiences and server-side events go into your own accounts.
Read the result
Revenue per click and buyer rate come from your store data, against your current campaign on matched groups.
Questions from performance marketers
What does Releva do for performance marketers?
It works on both halves of your return. Before the click, audiences built from predicted customer value go to Meta, Google and TikTok. After the click, the agent sells to the visitors you paid for. Each order is counted once, and a holdout group shows the lift in your store data.
How do I keep ROAS when I scale spend?
Give the platforms better signals and stop paying for customers you already have. At a Singapore womenswear brand, the daily Meta budget grew 2.1 times over a 79-day campaign while Meta-reported ROAS held within 8%, with value audiences and server-side events.
How is this different from an attribution tool like Triple Whale?
Attribution tools report what happened. Releva changes what happens after the click and who the platforms look for, then shows the result in your store orders, with a holdout group for the lift.
Our account already double counts. Can we still read results?
Yes. Relative changes against your store's own order count hold up despite double counting. New server-side events share your pixel's event ID, so each order counts once.
Do we have to stop retargeting our customers?
Not on day one. We first count what paid clicks on your email list cost, then an exclusion test shows the result. You decide.
Does it work with Google and TikTok as well as Meta?
Yes. Audiences go to Meta, Google and TikTok, and server-side purchase events to Meta and Google. The ad results on this page come from Meta campaigns.
Find the half you are not managing
Thirty minutes with your ad account and your store, side by side.
Book 30 minutes
You'll talk to one of us.