Stop paying ads to reach customers you already own.
Your email and push can close those sales. The agent tells Meta, Google and TikTok who is worth finding, and grows the basket after the click.
- Meta, Google and TikTok
- Every attributed order you can open
- Your campaigns stay yours
Your own customers are clicking your ads.
Retargeting and branded search keep reaching people already on your email list. Then the platforms claim sales your email closed.
At a discount sportswear retailer in July 2026, people already on the email list were 4.9% of ad clickers and brought 29% of store revenue. They still clicked 40,545 to 70,579 paid ads that month, although email already reaches them.
How owned channels close the sale →Four steps to stop paying twice
Capture every ad click
Google and Meta click IDs are recorded server-side and first-party.
Match clicks to your list
We count paid clicks on people you can already reach, and estimate what they cost.
Let owned channels close
Price-drop and back-in-stock messages go out per person.
Run an exclusion test
Your active list comes out of retargeting and branded search only. Measure, then decide.
Spend more on the people worth finding
Ad platforms bid on who clicked last. The agent tells them who is likely to become a valuable customer.
Audiences built from customer value
The agent builds audiences from predicted 12-month value and past orders, and syncs them to Meta, Google and TikTok.
See Ads audiences →Purchases counted once, with their value
Server-side events share one ID with your pixel, so each purchase counts once. A second event carries predicted value, so platforms can bid on worth.
A bigger basket after the click
At a European bedding and sleepwear brand in June 2026, orders with a recommended product were 51% larger than orders from an ad alone (not a controlled test).
See the sales agent →Measured in the brands' own data
Store orders and ad account data, with the period and comparison for each result.
Shopify revenue per ad click with value-based Meta audiences, same 60 days in 2025 vs 2026.
Read the case study →Same brand · 79-day campaign2.1×daily Meta budget, with Meta-reported ROAS held within 8% as spend grew.
Read the case study →Bedding and sleepwear brand · WooCommerce, Europe−33.7%Meta ROAS on August 1 to 2 vs June 1 to 15, 2026, after the brand switched Releva off in stages for a test, with CPM and click-through rate flat.
Read the case study →Your campaigns stay yours. The agent changes who they find and what happens after the click.
Where this has run
The half of your ROAS that lives on your site
For brands that acquire on Meta: make every visit Meta sends worth more, so scaling spend does not shrink baskets.
Read the use case →Use caseStop paying per click for customers you already have
For retailers with a large email base and big Google and Meta budgets, where the ad platforms claim the sales email closes.
Read the use case →Questions about ad spend
How does Releva reduce wasted ad spend?
Two ways. It tells Meta, Google and TikTok who is worth finding, from predicted customer value in your own store. It can also keep your existing customers out of retargeting and branded search, tested first. Then it sells to the visitors your ads bring, so fewer paid clicks leave without buying.
Why does Ads Manager claim more sales than my store shows?
One cause: a pixel and a separate server integration both report each purchase, with no shared ID. On one account, Meta counted 2.11 purchase events for every real order (4 to 16 July 2026). Releva's server-side events share the pixel's ID, so each order counts once.
How is this different from Triple Whale or Northbeam?
Triple Whale and Northbeam are attribution and analytics tools: they report which channel gets the credit. Releva changes the result: who your ads find, what each visitor sees and what each message contains. It counts each order once and shows its own lift with a holdout group.
Won't excluding my customers from retargeting cost me sales?
That's what the exclusion test answers, in your own data. Only your active email list comes out, and only from retargeting and branded search. Those customers still hear from you by email and push.
Do I have to change how I run my campaigns?
No. Campaigns stay in your own accounts, and you buy media as you do now. The agent adds audiences and suggests exclusions, and you decide.
Find the ad spend you can stop paying
Thirty minutes with your ad account and your store, side by side.
Book 30 minutes
You'll talk to one of us.