CleverTap is strong in apps. Releva sells on your website.
CleverTap is a customer engagement platform for apps and messaging. Releva adds search as shoppers type, a catalog chat and next-basket recommendations to your site.
- Checked on CleverTap's site and documentation, 29 September 2026
CleverTap calls itself an "All-in-One Customer Engagement Platform" and says 2,000+ brands in over 100 countries use it. It sends email, SMS, WhatsApp, RCS, web and app push and in-app messages, with control groups, predictions, a loyalty module and ad audiences, and prices by monthly active users.
Releva is an autonomous sales agent for B2C stores. It sells on your website with personalized search, recommendations and a catalog chat. It brings customers back by email, push, SMS, Viber and WhatsApp, and builds ad audiences, toward the goal you choose.
CleverTap is strong in apps and messaging. We found no site search product and no website shopper chat in its site or documentation, and its docs list Shopify as the ecommerce integration. Releva sells on the website with search and a catalog chat, and connects to Shopify, Gomag, MerchantPro, WooCommerce, Magento and custom stores. CleverTap's eight recommendation strategies sit on its Ultimate plan; Releva's next-basket prediction, with boost and bury rules, is in every plan.
What changes in your store
Sells on your website: search and a catalog chat
- Releva: personalized search as shoppers type and a chat that answers from your live catalog, on your own site, with a handover to Gorgias, Zendesk or Freshdesk.
- CleverTap: we found no site search product and no website shopper chat. Its chat runs on WhatsApp. Its Website Visual Editor is an add-on on the Pro and Ultimate plans.
Next-basket picks and product rules you control
- Releva: a documented next-basket prediction, one of 16 recommendation algorithms, with boost, bury, include and exclude rules, on the site and in email.
- CleverTap: eight recommendation strategies with include and exclude rules. Its new recommendation engine and predictions are part of the Ultimate plan. We found no next-basket model.
Built for web stores on any platform
- Releva: Shopify, Gomag, MerchantPro, WooCommerce, Magento and custom stores. One fixed monthly price, quoted after a 30-minute call.
- CleverTap: its documentation lists Shopify as its ecommerce integration. It prices by monthly active users, counting web sessions: Core from $85 a month for 5,000 users to $1,300 for 100,000, with AI capacity, WhatsApp and RCS as paid add-ons.
CleverTap and Releva, row by row
| CleverTap | Releva | |
|---|---|---|
| Knowing the shopper | ||
| Customer profiles | Profiles with custom events and their properties, segments on them, and anonymous profiles. | One profile per shopper: the ad or search that brought them, site and app activity, chat questions, messages and orders. |
| Predictions | High, medium or low likelihood of an event in a period, with up to five active predictions. Ultimate plan. | Next-basket prediction in every product block, and the goal you choose, including future lifetime value. |
| Product recommendations | Eight strategies, such as Popular, Trending, Best Sellers and More Like These, with include and exclude rules. We found no next-basket model or boost and bury rules. | 16 named recommendation algorithms, including next-basket prediction, with boost, bury, include and exclude rules on any product attribute. |
| On your site | ||
| Site search | We found none in its site or documentation. | Personalized search as you type, ranked for each visitor. |
| Shopping chat | We found none on the website. Its chat runs on WhatsApp, with automated replies and live agents. | Answers from your live catalog and documents in your store's languages, takes photos and builds the basket. |
| Personalization | A Website Visual Editor, an add-on on Pro and Ultimate. Its FAQ says it "is being tested on Shopify websites". | Recommendations on every page and banners, chosen for each visitor. |
| Deciding and proving | ||
| How it decides | Its site says the engine "ranks the best available choices for each user against the defined goals". In its docs, IntelliAB optimizes push for clicks, and IntelliNODE routes journey paths by goal conversion rate. | You choose the goal, and it decides per person within your rules. |
| Control groups | System, custom, campaign and journey control groups, with conversions and revenue per user compared against them, on every plan. | A holdout group of any size, set up automatically on any part of the agent. |
| How orders are counted | Standard campaign reports credit one conversion to every campaign in its window, including influenced conversions without an open or click. A single-credit board is in public beta. | Orders in your store, counted once, with the clicks before them. |
| After the visit | ||
| Channels | Email, SMS, WhatsApp, RCS, web and app push, in-app and app inbox. LINE through a webhook. We found no Viber integration. | Email on your domain, web and app push, SMS, Viber, WhatsApp, in-app messages and an app inbox. |
| Loyalty | A loyalty module with tiers and points wallets. | Points, vouchers from your own codes and a personal loyalty page. |
| Ad audiences | Google, Facebook and TikTok. | Value-based audiences for Meta, Google and TikTok. Server-side purchase events for Meta and Google. |
| Setup and price | ||
| Platforms | Shopify, connected "within minutes without any code". We found no WooCommerce, Magento, Gomag or MerchantPro integration. | Shopify, Gomag, MerchantPro, the main ecommerce platforms, any web store, and iOS and Android apps. |
| Price | By monthly active users. Core from $85 a month for 5,000 users, listed up to $1,300 for 100,000; Pro and Ultimate by demo. AI capacity, WhatsApp and RCS are paid add-ons. 30-day trial. | A fixed monthly price for your store, quoted after a 30-minute call. |
CleverTap details come from its public pages and documentation, checked on 29 September 2026: home page, AI, pricing, control groups, recommendations, recommendation strategies, predictions, IntelliAB, campaign reports, conversions board, billing, WhatsApp, Website Visual Editor, LINE, loyalty tiers, ecommerce integrations and Shopify. "We found no" means we searched its site and documentation and found no such feature. Releva details come from the Releva documentation. CleverTap is a trademark of its owner; Releva is not affiliated with it. Out of date? Tell us at info@releva.ai.
Measured against a baseline, in your own orders
Every number Releva publishes was read in a store's own orders against a baseline: a controlled A/B test, a switch-off test or a before-and-after. None credits an order just because a message was received. In one of them, a Singapore womenswear brand on Shopify ran Releva's emails against a replica of its Klaviyo logic and saw 96% more revenue per recipient in week one. The case studies show each test with its period and comparison.
Your store gets the same test. It starts with 30 minutes with your store open. Then you install the agent on Shopify, Gomag or MerchantPro, or add the script to any web store, and pick the first job: search and recommendations on your site, or one flow next to your current tool. A holdout group is set automatically, and after 30 days you compare the orders. How it decides explains the holdout.
Questions about Releva and CleverTap
What is CleverTap?
CleverTap calls itself an "All-in-One Customer Engagement Platform". Founded in 2013, it says 2,000+ brands in over 100 countries use it, with offices including Singapore, Jakarta and Vietnam. It is strongest in apps and messaging, and prices by monthly active users (29 September 2026).
What is the main difference between Releva and CleverTap?
CleverTap is built around app and message engagement. Releva puts a personal shopper on your website: personalized search as shoppers type, a chat that answers from your live catalog, and next-basket recommendations with rules you control. The same agent brings customers back by email, push, SMS, Viber and WhatsApp.
Does CleverTap have holdout groups too?
Yes. CleverTap offers system, custom, campaign and journey control groups and compares revenue per user against them. Releva sets up holdout groups of any size automatically, on any part of the agent, including search and chat.
CleverTap has AI agents and goals. What's different?
Both use AI to decide per person. The difference is where it works: Releva sells on your website with search, chat and product blocks, and lets you choose conversions, bigger baskets or long-term customer value. In CleverTap's documentation, its push tests optimize for clicks and journey paths for goal conversion rate (29 September 2026).
We have an app. Is CleverTap better for that?
CleverTap is strong in apps. Releva also sends app push, in-app messages and an app inbox from the same profile, and adds search, chat and recommendations on your website.
What are the main alternatives to CleverTap?
Stores comparing app engagement platforms usually also look at MoEngage, Braze, Insider One and Airship. If you want one agent that sells on your website with search and chat, and brings customers back on every channel, compare Releva.
Can I run Releva next to CleverTap?
Yes. Start with the site, such as search, chat or product recommendations, while CleverTap keeps sending your campaigns. Releva can take over messages later if you want one profile for everything.
How is Releva priced?
A fixed monthly price for your store, quoted after a 30-minute call. CleverTap prices by monthly active users, and its Core plan is listed from $85 a month for 5,000 users, with paid add-ons.
See what your shoppers would see
Thirty minutes, with your store open. We'll show you what the agent would rank, recommend and send, and how a holdout would read it.
Book 30 minutes
You'll talk to one of us.