ContactPigeon follows your rules. Releva follows your goal.
Releva picks the product for each person, with next-basket prediction and product feeds on your own rules. It works toward your goal and proves the lift with a holdout.
- Checked on ContactPigeon's public pages, help center and developer docs, 29 September 2026
ContactPigeon is an omnichannel customer engagement platform with a built-in customer data platform. It sends email, SMS, RCS, Viber, WhatsApp, web push and more, and syncs audiences to Meta and Google Ads.
Releva is an autonomous sales agent for B2C stores. It predicts each shopper's next basket, fills product feeds on your own rules and sells on your site with search and chat. It decides per person toward your goal and proves the lift with a holdout group.
ContactPigeon describes a rule-based automation engine, picks test winners by opens or clicks, and credits orders within 7 days of an email; we found no holdout feature. Releva decides per person toward your goal, picks the product for each person from 16 feed algorithms including next-basket prediction, and proves the lift with a holdout group.
What changes in your orders
Works toward your goal
- Releva: you choose conversions, bigger baskets or long-term customer value, and it decides per person across search, pages, messages and ads.
- ContactPigeon: describes its automation as "a powerful rule-based automation engine". Its email split tests pick the winner by open rate or clicks.
Proves it with a holdout
- Releva: a share of visitors doesn't get the agent, set up automatically at the size you choose. You compare revenue per visitor.
- ContactPigeon: credits orders by last non-direct click, and credits email with orders placed within 7 days of a campaign, even without a click. We found no holdout feature.
Picks the product for each person
- Releva: a documented next-basket prediction, one of 16 recommendation algorithms, fills every product block on the site and in email, with boost, bury, include and exclude rules.
- ContactPigeon: its help center documents five product-suggestion scenarios for email. We found no next-basket model in its help center or developer docs.
ContactPigeon and Releva, row by row
| ContactPigeon | Releva | |
|---|---|---|
| Knowing the shopper | ||
| Customer profiles | Anonymous visitors are tracked and linked once known. Profiles can include offline, POS/ERP and loyalty data. | One profile per shopper: the ad or search that brought them, site and app activity, chat questions, messages and orders. |
| Predictions | Lifetime value for the next 12 months, churn risk, next purchase timing, expected spend and best channel and time. | Next-basket prediction in every product block, and the goal you choose, including future lifetime value. |
| The profile at work | ||
| Next basket | Its site mentions product affinity and a shopper's next likely purchase. We found no next-basket model in its help center or developer docs. | A documented Next Basket Prediction algorithm fills any product block, on the site or in email. |
| Custom events | A name plus two free values, per its developer docs (updated 2021 to 2023). | Any number of text, number and date fields, products and tags, also for anonymous visitors. |
| Custom events in segments | We found no documented way to use them as segment conditions. | Segments and campaign triggers by custom event name and tags. |
| Product feeds | Five documented product-suggestion scenarios for email: abandoned cart, browse abandonment, cross-sell, re-buy and price drop. | 16 named algorithms, with boost, bury, include and exclude rules on price, category, stock or any product attribute you sync, plus Meta product sets. |
| Deciding and proving | ||
| How it decides | "A powerful rule-based automation engine": marketers set the segments, conditions and branches. | You choose the goal, and it decides per person within your rules. |
| Tests | Email split tests pick the winner by open rate or link clicks. | Self-learning tests on every placement, judged against your goal. |
| How sales are counted | Last non-direct click. Email is also credited with orders within 7 days of receiving a campaign without a click, and a push view with purchases within 2 hours. | Orders in your store, counted once, with the clicks before them. |
| Holdout | We found none on its site or help center. | A holdout group of any size, set up automatically. |
| On your site | ||
| Site search | Its site describes no search-bar product. | Personalized search as you type, ranked for each visitor. |
| AI chat | Menura AI, which its FAQ calls "currently in private alpha". Samaritan live chat since 2021. | Answers from your live catalog and documents in your store's languages, takes photos and builds the basket. Live. |
| Personalization | On-site personalization and pop-ups. | Recommendations on every page and banners, chosen for each visitor. |
| After the visit | ||
| Channels | Email, SMS, RCS, Viber, WhatsApp, web push, pop-ups, landing pages, printed direct mail and in-store QR codes. | Email on your domain, web and app push, SMS, Viber, WhatsApp, in-app messages and an app inbox. |
| Loyalty | Its partner page says loyalty is managed in the platform. Integrates with LoyaltyLion. | Points, vouchers from your own codes and a personal loyalty page. |
| Ad audiences | Meta and Google Ads. | Value-based audiences for Meta, Google and TikTok. Server-side purchase events for Meta and Google. |
| Setup and price | ||
| Platforms | Shopify, BigCommerce, WooCommerce, Magento, PrestaShop, OpenCart, CS-Cart, NopCommerce and Volusion. | Shopify, Gomag, MerchantPro, the main ecommerce platforms, any web store, and iOS and Android apps. |
| Price | Published for Shopify and BigCommerce: from $50 a month for up to 2,500 contacts. SMS, WhatsApp and Viber cost extra. 14-day trial. | A fixed monthly price for your store, quoted after a 30-minute call. |
ContactPigeon details come from its public pages, help center and developer documentation, checked on 29 September 2026: home page, features, customer data platform, campaign automation, split testing, channel effectiveness, Menura AI, paid media, integrations and pricing. "We found none" means we searched its site and help center and found no such feature. Releva details come from the Releva documentation. ContactPigeon is a trademark of its owner; Releva is not affiliated with it. Out of date? Tell us at info@releva.ai.
Measured against a baseline, in your own orders
Every number Releva publishes was read in a store's own orders against a baseline: a controlled A/B test, a switch-off test or a before-and-after. None credits an order just because a message was received. In one of them, a Singapore womenswear brand on Shopify ran Releva's emails against a replica of its Klaviyo logic and saw 96% more revenue per recipient in week one. The case studies show each test with its period and comparison.
Your store gets the same test. It starts with 30 minutes with your store open. Then you install the agent on Shopify, Gomag or MerchantPro, or add the script to any web store, and pick the first job: search and recommendations on your site, or one flow next to your current tool. A holdout group is set automatically, and after 30 days you compare the orders. How it decides explains the holdout.
Questions about Releva and ContactPigeon
What is ContactPigeon?
ContactPigeon is an omnichannel customer engagement platform with a built-in customer data platform. It sends email, SMS, RCS, Viber, WhatsApp, web push and more from one platform, and syncs audiences to Meta and Google Ads (29 September 2026).
What is the main difference between Releva and ContactPigeon?
ContactPigeon runs journeys on rules you build and credits attributed orders. Releva decides per person toward the goal you choose, predicts each shopper's next basket, sells on your site with search and chat, and proves the lift with a holdout group.
Is ContactPigeon a customer data platform like Releva?
Both keep a profile of each shopper. The difference is what the profile drives. Releva uses it for next-basket predictions, product feeds on your own rules and custom events in segments, and decides per person toward your goal. ContactPigeon calls itself an omnichannel customer engagement platform with a built-in customer data platform.
Does ContactPigeon measure incremental lift?
We found no holdout or control-group feature on its site or help center (29 September 2026). It credits orders by last non-direct click, and credits email with orders within 7 days of receiving a campaign. Its own blog says attribution shows influence, while incrementality helps prove lift.
What are the main alternatives to ContactPigeon?
Stores comparing omnichannel marketing platforms usually also look at Klaviyo, Omnisend, Insider One and Bloomreach. If you want one agent that also sells on your site with search and chat, and proves the lift with a holdout group, compare Releva.
Can I run Releva next to ContactPigeon?
Yes. Releva runs next to your current email platform. Start with one job, such as search and recommendations on your site or one flow, compare over a month against a holdout group, then decide.
How is Releva priced?
A fixed monthly price for your store, quoted after a 30-minute call. It doesn't depend on how many features you use or how many chats the agent answers.
See what your shoppers would see
Thirty minutes, with your store open. We'll show you what the agent would rank, recommend and send, and how a holdout would read it.
Book 30 minutes
You'll talk to one of us.