Releva is sized for your store. Every order is counted once.
Insider One is a customer engagement platform with 30+ offices, billed by monthly active users. Releva is a sales agent for mid-size stores, with Viber, Gomag and loyalty points built in.
- Checked on Insider One's site and help center, 29 September 2026
Insider One, called Insider until December 2025, describes itself as "the only self-improving agentic customer engagement system". It offers 12+ channels, site search, a shopping chat, ad audiences and control groups, and prices by monthly active users.
Releva is an autonomous sales agent for mid-size B2C stores. It sells on your site with search, recommendations and a catalog chat. It brings customers back by email, push, SMS, Viber and WhatsApp, and builds ad audiences, toward the goal you choose.
Insider One prices by monthly active users, gives an average go-live of 4 to 6 weeks, and credits an order to both an email click and a web push click. Releva has a fixed monthly price, goes live the same day on Shopify and plug-in platforms, counts every order once, and has Viber, Gomag and loyalty points built in.
What changes in your store
Priced and set up for a mid-size store
- Releva: a fixed monthly price, quoted after a 30-minute call. Shopify, WooCommerce, Magento, PrestaShop, OpenCart, CloudCart and CS-Cart go live the same day through a plug-in; other platforms take 3 to 5 business days.
- Insider One: prices by monthly active users, with contract limits on data points and on message and search volumes, charged per unit above them. Its own comparison page gives an average go-live of 4 to 6 weeks.
Every order counted once
- Releva: every order it claims is counted once, downloadable with the clicks behind it. A holdout group shows what it added.
- Insider One: its help center says attribution doesn't work across channels: an email click and a web push click before an order are both credited. It also offers control groups to measure lift.
Viber, Gomag and loyalty points built in
- Releva: Viber next to email, push, SMS and WhatsApp. Gomag and MerchantPro integrations. A loyalty program with points and vouchers on the same profile.
- Insider One: we found no built-in Viber channel; its help center describes Viber through a "Call an API" step to an outside provider. Its Integration Hub lists Shopify, Shopify Plus and VTEX; loyalty connects through tools such as Yotpo and Voucherify.
Insider One and Releva, row by row
| Insider One | Releva | |
|---|---|---|
| Knowing the shopper | ||
| Customer profiles | Profiles with custom events, and segments on event parameters. | One profile per shopper: the ad or search that brought them, site and app activity, chat questions, messages and orders. |
| Product recommendations | Its guide lists 19 algorithms. None is described as next-basket prediction; it suggests importing a next-purchase score from your own data warehouse. | 16 named recommendation algorithms, including next-basket prediction, with boost, bury, include and exclude rules on any product attribute. |
| On your site | ||
| Site search | Eureka search, with boost, bury, hide and pin rules. | Personalized search as you type, ranked for each visitor. |
| Shopping chat | Shopping Agent on web chat, WhatsApp and Instagram. Takes voice messages. | Answers from your live catalog and documents in your store's languages, takes photos and builds the basket. Voice notes are coming. |
| Deciding and proving | ||
| How it decides | Journeys your team builds. A journey A/B test can pick its winner by conversions or revenue. Agent One Teams (September 2026) is sold as working toward outcomes you set. | You choose the goal, and it decides per person within your rules. |
| Control groups | A global control group for journeys, holdouts inside journeys and control groups on website campaigns, with incremental revenue reports. | A holdout group of any size, set up automatically on any part of the agent. |
| How orders are counted | Each channel credits its own clicks: an order after an email click and a web push click is credited to both. Journeys are not de-duplicated by default. | Orders in your store, counted once, with the clicks before them. |
| After the visit | ||
| Channels | 12+ channels: email, SMS, RCS, WhatsApp, web push, app push, in-app, InStory and on-site. | Email on your domain, web and app push, SMS, Viber, WhatsApp, in-app messages and an app inbox. |
| Viber | We found no built-in Viber channel. Its help center connects Viber through a "Call an API" step. | Built in, next to email, push, SMS and WhatsApp. |
| Loyalty | Brings in loyalty tier, points and reward data by API. Lists Yotpo, Voucherify and REVIEWS.io. | Points, vouchers from your own codes and a personal loyalty page. |
| Ad audiences | Meta, Google Ads and TikTok Ads. | Value-based audiences for Meta, Google and TikTok. Server-side purchase events for Meta and Google. |
| Setup and price | ||
| Platforms | Shopify, Shopify Plus and VTEX in its Integration Hub. We found no Gomag or MerchantPro integration. | Shopify, Gomag, MerchantPro, the main ecommerce platforms, any web store, and iOS and Android apps. |
| Go-live | An average of 4 to 6 weeks, per its own comparison page. | Shopify and plug-in platforms the same day. Other platforms in 3 to 5 business days. |
| Price | Not published. Billed by monthly active users, with contract limits on data points and message and search volumes; use above a limit is charged per unit. | A fixed monthly price for your store, quoted after a 30-minute call. |
Insider One details come from its public pages and documentation, checked on 29 September 2026: home page, platform, Eureka search, Shopping Agent, control group, attribution, recommendation algorithms, Call an API use cases, Integration Hub, usage limits, Agent One Teams and pricing and go-live comparison. "We found no" means we searched its site and documentation and found no such feature. Releva details come from the Releva documentation. Insider One is a trademark of its owner; Releva is not affiliated with it. Out of date? Tell us at info@releva.ai.
Measured against a baseline, in your own orders
Every number Releva publishes was read in a store's own orders against a baseline: a controlled A/B test, a switch-off test or a before-and-after. None credits an order just because a message was received. In one of them, a Singapore womenswear brand on Shopify ran Releva's emails against a replica of its Klaviyo logic and saw 96% more revenue per recipient in week one. The case studies show each test with its period and comparison.
Your store gets the same test. It starts with 30 minutes with your store open. Then you install the agent on Shopify, Gomag or MerchantPro, or add the script to any web store, and pick the first job: search and recommendations on your site, or one flow next to your current tool. A holdout group is set automatically, and after 30 days you compare the orders. How it decides explains the holdout.
Questions about Releva and Insider One
What is Insider One?
Insider One, called Insider until December 2025, is a customer engagement platform founded in 2012, with 1,500+ staff in 30+ offices. It offers 12+ channels, site search, a shopping chat, ad audiences and control groups, and prices by monthly active users (29 September 2026).
What is the main difference between Releva and Insider One?
Both sell on the site and bring customers back. Releva is sized for a mid-size store: a fixed monthly price, live the same day on Shopify and plug-in platforms, every order counted once, and Viber, Gomag, MerchantPro and loyalty points built in. Insider One prices by monthly active users and says its average go-live is 4 to 6 weeks.
Does Insider One have holdout groups too?
Yes. Insider One offers a global control group for journeys, holdouts inside journeys and control groups on website campaigns. Releva sets up holdout groups of any size automatically, on any part of the agent, and counts every order once.
Insider One has site search and a shopping chat. What is different?
Both do. The differences are how you pay, how fast you go live, how orders are counted, and the channels and platforms common in Bulgaria, Romania and Greece, such as Viber, Gomag and MerchantPro.
How long does it take to go live?
Releva on Shopify and plug-in platforms: the same day. Other platforms: 3 to 5 business days. Insider One says its average go-live is 4 to 6 weeks.
What are the main alternatives to Insider One?
Stores comparing engagement platforms usually also look at Bloomreach, MoEngage, CleverTap and Klaviyo. If you want one sales agent sized for a mid-size store, with a fixed monthly price and a holdout group, compare Releva.
Can I run Releva next to Insider One, or move over?
Yes. Start with one job, such as recommendations on your site or one flow, while Insider One keeps running. If you plan to move, check the renewal notice in your order form first.
How is Releva priced?
A fixed monthly price for your store, quoted after a 30-minute call. It doesn't depend on how many features you use or how many chats the agent answers.
See what your shoppers would see
Thirty minutes, with your store open. We'll show you what the agent would rank, recommend and send, and how a holdout would read it.
Book 30 minutes
You'll talk to one of us.