MoEngage is an engagement platform. Releva is a sales agent.
Both personalize your messages. Releva also helps shoppers on your site, with search as they type and a chat that answers from your catalog.
- Checked on MoEngage's site and documentation, 29 September 2026
MoEngage calls itself "The Agentic Customer Engagement Platform". It says 1,350+ consumer brands use it, and it offers 16+ channels, control groups, product recommendations and website personalization. It bills by monthly tracked users.
Releva is an autonomous sales agent for mid-size B2C stores. It sells on your site with personalized search, recommendations and a catalog chat. It brings customers back by email, push, SMS, Viber and WhatsApp, and builds ad audiences, toward the goal you choose.
The difference is on the site. We found no site search or shopping chat in MoEngage's site or documentation, its Shopify launch describes a week-by-week path, and its AI campaign selection is early access, for push. Releva searches and chats on your site, goes live the same day on Shopify and plug-in platforms, and works toward your goal on the site and in messages.
What changes in your store
Search and chat that sell on your site
- Releva: personalized search as shoppers type and a chat that answers from your live catalog, takes photos and builds the basket. The same agent sends your messages.
- MoEngage: personalizes banners, product grids and offers on your site with MoEngage Personalize, sold separately or as an add-on. We found no site search or shopping chat.
Built for mid-size stores, live in days
- Releva: Shopify and plug-in stores go live the same day; other platforms take 3 to 5 business days. One fixed monthly price for your store.
- MoEngage: connects to Shopify, WooCommerce and Magento. Its Shopify launch describes "a week-by-week structured path". Gomag and MerchantPro are not listed. It bills by monthly tracked users plus usage.
Your goal, on the site and in messages
- Releva: you choose conversions, bigger baskets or long-term customer value, and it decides per person across search, recommendations, messages and ads.
- MoEngage: its AI campaign selection, powered by Aampe, picks push copy for each user toward one event you choose. Its docs mark it early access and push only. We found no option to optimize for basket size or lifetime value.
MoEngage and Releva, row by row
| MoEngage | Releva | |
|---|---|---|
| Knowing the shopper | ||
| Customer profiles | Profiles with custom events and attributes, and segments on them. | One profile per shopper: the ad or search that brought them, site and app activity, chat questions, messages and orders. |
| Predictions | Which users will convert, uninstall or go dormant in the next 7 days. | Next-basket prediction in every product block, and the goal you choose, including future lifetime value. |
| Product recommendations | Machine-learning recommendations of the item a user is likely to want next, in push, email, SMS, WhatsApp, on-site and in-app. | 16 named recommendation algorithms, including next-basket prediction, with boost, bury, include and exclude rules on any product attribute. |
| On your site | ||
| Site search | We found none in its site or documentation. Its Constructor integration brings Constructor's recommendations into campaigns. | Personalized search as you type, ranked for each visitor. |
| Shopping chat | We found none on the site. Two-way WhatsApp conversations run through partner bots such as Infobip and Gupshup. | Answers from your live catalog and documents in your store's languages, takes photos and builds the basket. |
| Personalization | Banners, product grids and offers with MoEngage Personalize, a separate product or add-on. | Recommendations on every page and banners, chosen for each visitor. |
| Deciding and proving | ||
| How it decides | Flows and campaigns your team builds. AI campaign selection by Aampe picks push copy for each user toward one event; early access. | You choose the goal, and it decides per person within your rules. |
| Tests | Split tests managed by its Merlin AI optimize for open rate, click rate or both. Flows can use conversions. | Self-learning tests on every placement, judged against your goal. |
| Control groups | A global control group of up to 10% of users, and campaign control groups. | A holdout group of any size, set up automatically on any part of the agent. |
| How sales are counted | You choose All Interactions, where one order can count for several campaigns, including after a message was received, or Last Interaction. | Orders in your store, counted once, with the clicks before them. |
| After the visit | ||
| Channels | 16+ channels, including push, email, SMS, WhatsApp and in-app. Viber, LINE and Telegram as add-ons. | Email on your domain, web and app push, SMS, Viber, WhatsApp, in-app messages and an app inbox. |
| Loyalty | Connects to loyalty tools such as Capillary, LoyaltyLion and Smile, and manages coupons. We found no built-in points program. | Points, vouchers from your own codes and a personal loyalty page. |
| Ad audiences | Audience sync to ad platforms, including TikTok, as add-ons. | Value-based audiences for Meta, Google and TikTok. Server-side purchase events for Meta and Google. |
| Setup and price | ||
| Platforms | Shopify (a new offer launched 29 September 2026), WooCommerce, Magento and others. Gomag and MerchantPro are not listed. | Shopify, Gomag, MerchantPro, the main ecommerce platforms, any web store, and iOS and Android apps. |
| Go-live | A week-by-week implementation path, per its Shopify launch post. | Shopify and plug-in platforms the same day. Other platforms in 3 to 5 business days. |
| Price | Not published. Billed by monthly tracked users, plus usage and add-ons, on one-year terms that renew automatically. MoEngage's own published example: $4,520 a month list price for 100,000 active users. | A fixed monthly price for your store, quoted after a 30-minute call. |
MoEngage details come from its public pages and documentation, checked on 29 September 2026: home page, plans and pricing, AI campaign selection, global control group, attribution, predictions, recommendations, web personalization, WhatsApp conversations, Shopify launch, price example and customer agreement. "We found no" means we searched its site and documentation and found no such feature. Releva details come from the Releva documentation. MoEngage is a trademark of its owner; Releva is not affiliated with it. Out of date? Tell us at info@releva.ai.
Measured against a baseline, in your own orders
Every number Releva publishes was read in a store's own orders against a baseline: a controlled A/B test, a switch-off test or a before-and-after. None credits an order just because a message was received. In one of them, a Singapore womenswear brand on Shopify ran Releva's emails against a replica of its Klaviyo logic and saw 96% more revenue per recipient in week one. The case studies show each test with its period and comparison.
Your store gets the same test. It starts with 30 minutes with your store open. Then you install the agent on Shopify, Gomag or MerchantPro, or add the script to any web store, and pick the first job: search and recommendations on your site, or one flow next to your current tool. A holdout group is set automatically, and after 30 days you compare the orders. How it decides explains the holdout.
Questions about Releva and MoEngage
What is MoEngage?
MoEngage calls itself "The Agentic Customer Engagement Platform". It says 1,350+ consumer brands use it, offers 16+ channels and has offices in Singapore, Kuala Lumpur, Bangkok, Jakarta and Ho Chi Minh City. It announced the purchase of Aampe in June 2026 (29 September 2026).
What is the main difference between Releva and MoEngage?
Both personalize messages. Releva also sells on your site, with search as shoppers type and a chat that answers from your live catalog. It works toward the goal you choose across the site and messages, and goes live the same day on Shopify and plug-in platforms.
Can Releva replace MoEngage, or run next to it?
Both. Start with the site, such as search, recommendations and chat, or with one flow, while MoEngage keeps sending. Compare over a month against a holdout group, then decide.
We are app-first. Does Releva do app push, in-app and an app inbox?
Yes. Releva sends app and web push, in-app messages and an app inbox for iOS and Android apps, next to email, SMS, Viber and WhatsApp. It doesn't send LINE, Zalo or Messenger messages.
Both have control groups. How does Releva show what it added?
Holdout groups of any size are set up automatically on any part of the agent. Every order Releva claims is counted once, and you can download it with the clicks before it.
How long until we are live?
Releva: Shopify and plug-in platforms the same day, other platforms 3 to 5 business days. MoEngage's Shopify launch post describes a week-by-week implementation path (29 September 2026).
What are the main alternatives to MoEngage?
Stores comparing customer engagement platforms usually also look at CleverTap, Insider One, Braze and Klaviyo. If you want one agent that also sells on your site with search and chat, compare Releva.
How is Releva priced?
A fixed monthly price for your store, quoted after a 30-minute call. MoEngage bills by monthly tracked users, plus usage and add-ons.
See what your shoppers would see
Thirty minutes, with your store open. We'll show you what the agent would rank, recommend and send, and how a holdout would read it.
Book 30 minutes
You'll talk to one of us.