Zipchat answers the shoppers who ask. Releva works for every visitor.
Releva knows each shopper, picks what to show for the goal you choose, and proves the lift with a holdout group.
- Checked on Zipchat's public pages and docs, 28 September 2026
Zipchat describes itself as an AI chatbot for ecommerce sales and support. It answers shoppers who start a conversation, on the site and in WhatsApp, Instagram and Messenger, and is priced per AI reply.
Releva is an autonomous sales agent for B2C stores. It ranks search, picks products and answers chat for every visitor from one profile per shopper. It brings customers back by email, push, SMS, Viber and WhatsApp, and proves the lift with a holdout group.
Zipchat answers the shoppers who open a conversation, sends WhatsApp broadcasts and follow-ups, and credits orders that follow a chat; we found no SMS, push, loyalty program or ad audiences on its site. Most shoppers never open a chat. Releva also sells through search, product pages, banners and messages, brings customers back on every channel, and proves its lift with a holdout group.
What changes in your orders
Brings customers back and finds new ones
- Releva: email on your domain, web and app push, SMS, Viber and WhatsApp, a loyalty program, and value-based ad audiences for Meta, Google and TikTok, from one profile per shopper.
- Zipchat: sends WhatsApp broadcasts and follow-ups, and answers email with AI. We found no SMS, push, loyalty program or ad audiences on its site or in its docs.
Works toward your goal
- Releva: you choose conversions, bigger baskets or long-term customer value. Search, pages, banners and messages change for each visitor.
- Zipchat: goals are written as instructions in the prompt. Proactive messages are set by page, time on page or scroll.
Proves it with a holdout
- Releva: a share of visitors doesn't get the agent, set up automatically at the size you choose. You compare revenue per visitor.
- Zipchat: an order counts when it follows a conversation. We found no holdout or control group in its docs.
Zipchat and Releva, row by row
| Zipchat | Releva | |
|---|---|---|
| Knowing the shopper | ||
| What it remembers | Its changelog added customer profiles on 28 July 2026. | One profile per shopper across site, app, chat and messages. It joins up when the shopper identifies. |
| On your site | ||
| Chat | Answers product and support questions in any language. Takes photos and voice notes. Add to cart in the chat on Shopify. | Answers from your live catalog and documents in your store's languages, takes photos and builds the basket. Voice notes are coming. |
| Search | Agentic AI Search, which its home page says "understands intent, searches across your data, and answers instantly". | Personalized search as you type, ranked for each visitor. |
| Recommendations | Inside the chat and the search overlay. | On every page, chosen for each visitor and placement. |
| Banners and pop-ups | Proactive chat messages by page, time on page, scroll or exit intent. | Banners and pop-ups triggered by what the visitor does. |
| After the visit | ||
| Messages | WhatsApp broadcasts and follow-ups, and AI replies to email. We found no SMS or push. | Email on your domain, web and app push, SMS, Viber and WhatsApp, in journeys. |
| Social inboxes | AI replies in WhatsApp, Instagram and Messenger, and comment moderation. | Not yet. An agent that replies in WhatsApp chats is on the roadmap. |
| Loyalty program | None found. It can look up a balance in your loyalty app. | Points, vouchers from your own codes and a personal loyalty page. |
| Ad audiences | None found. It handles chats from Click-to-WhatsApp ads. | Value-based audiences for Meta, Google and TikTok. |
| Goal and proof | ||
| Goal | Written as instructions in the prompt. | You choose conversions, basket size or long-term customer value. |
| How sales are counted | An order counts when it follows a conversation. Stores outside Shopify use a 24-hour window. | Orders in your store, counted once. |
| Holdout | None found in its docs or changelog. | A holdout group of any size, set up automatically. |
| Setup and price | ||
| Support tools | Returns, refunds and discount codes through connected apps. Tickets in Zendesk, Gorgias, Intercom, Freshdesk or Salesforce. | Order status for signed-in customers. Hands the chat to your team in Gorgias, Zendesk or Freshdesk. |
| Platforms | Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, BigCommerce, PrestaShop, Wix and custom sites. | Shopify, Gomag, MerchantPro, the main ecommerce platforms, any web store, and iOS and Android apps. |
| Price | Published plans from $80 a month, charged per AI reply, with extra reply packs. 7-day free trial. | A fixed monthly price for your store, quoted after a 30-minute call. |
Zipchat details come from its public pages and docs, checked on 28 September 2026: home page, pricing, changelog, proactive messages, dashboard docs and purchase tracking. Zipchat is a trademark of its owner; Releva is not affiliated with it. Out of date? Tell us at info@releva.ai.
Measured against a baseline, in your own orders
Every number Releva publishes was read in a store's own orders against a baseline: a controlled A/B test, a switch-off test or a before-and-after. None credits an order just because a message was received. In one of them, a Singapore womenswear brand on Shopify ran Releva's emails against a replica of its Klaviyo logic and saw 96% more revenue per recipient in week one. The case studies show each test with its period and comparison.
Your store gets the same test. It starts with 30 minutes with your store open. Then you install the agent on Shopify, Gomag or MerchantPro, or add the script to any web store, and give it what it should know: size guides, delivery and returns for each market, and your rules. A holdout group is set automatically, and after 30 days you compare the orders. How it decides explains the holdout.
Questions about Releva and Zipchat
What is Zipchat?
Zipchat describes itself as an AI chatbot for ecommerce sales and support, and "one AI agent for the entire shopping journey". It answers shoppers in chat on the site and in WhatsApp, Instagram and Messenger, and is priced per AI reply, from $80 a month (28 September 2026).
What is the main difference between Releva and Zipchat?
Zipchat answers the shoppers who start a chat. Releva works for every visitor: it ranks search, picks products, answers chat and writes the follow-up messages from one profile per shopper, and proves the lift with a holdout group.
Does Zipchat keep customer profiles?
Its changelog added customer profiles on 28 July 2026 (checked 28 September 2026). Releva keeps one profile per shopper, from the ad that brought them to the last order, and uses it in search, recommendations, chat, messages and ad audiences.
What are the main alternatives to Zipchat?
Stores comparing AI chat tools usually also look at Rep AI, Tidio's Lyro and Gorgias. If you want one agent that also runs search, recommendations, messages and ad audiences from one profile per shopper, compare Releva.
Can Releva answer on WhatsApp and Instagram?
Releva sends WhatsApp and Viber messages in your journeys. An agent that replies in WhatsApp chats is on our roadmap. Until then, keep a tool for your social inboxes.
Does it replace my helpdesk?
No. It answers product questions, and order status for signed-in customers. When a person should step in, it hands the chat to your team in Gorgias, Zendesk or Freshdesk.
How do I know it's working?
A share of your visitors doesn't get the agent, set up automatically at the size you choose. You compare revenue per visitor between the two groups in your own store data.
See what your shoppers are asking
Thirty minutes, with your store open. We'll show you where an agent would answer, and what it could sell.
Book 30 minutes
You'll talk to one of us.