Cart emails earned 31 times a newsletter, per send.

For online groceries that live on email: the cart email goes out on its own, and per send it earns far more than a broadcast.

Book 30 minutes All use cases

For supermarket chains and online groceries
Always on, next to your newsletters
Proof from a large Bulgarian supermarket chain

Orders per 1,000 emails sentretention

Abandoned-cart email57 orders

Newsletter1.9 orders

Open rate, cart email

44%

vs 18% newsletters

The problem

Newsletters go out on the store's schedule, not the shopper's.

Newsletters reach everyone, so they bring the most email revenue in total. But the shopper who just left a full cart is ready now.

The job to be done: reach the shopper who was about to buy, on their own timing, and see what each email earns.

How it works

Triggered by the cart

When a shopper leaves a cart, the email goes out automatically, to that shopper only.

Always on

Set up once. It runs every day next to the newsletters, without a campaign calendar.

Measured per email

Orders and revenue per 1,000 emails sent, side by side with the newsletters, so the team sees what pays.

Proof: a large Bulgarian supermarket chain

August 2023 to July 2024. About 120 stores, part of the largest retail group in the Baltics, and about 7,000 online orders a month. Click-attributed, no holdout.

44%open rate on cart emails, against 18% for newsletters

22clicks per 100 cart emails sent, against 3.6

5.7%of cart emails led to an order, against 0.19%

31×revenue per email: 21% of email revenue from under 1% of emails

Across email and on-site recommendations, the chain attributed 23% of its online revenue to Releva in the period.

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