Use cases / Full impact for media
Use case · media companies

Show advertisers what a social video campaign really brought.

For publishers and media sales houses selling Facebook and Instagram video, who need a reason advertisers should buy through them.

  • For publishers, broadcasters and sales houses
  • One script on the landing page
  • Proof from a Malaysian media group
Full-impact report · one campaignmedia
Clicked visits
1×
what the click report shows
All campaign visits
8×
measured and verified
After the ads stopped7 in 10 visits
Quiet-period check0 credited
The problem

A reseller of platform inventory has no moat.

An advertiser can always buy one step cheaper from Meta. The only proof of performance is the click report, and it sees only the people who tapped.

The job to be done: give the sales team a reason to buy social video through you, with proof that stands up to the agency's own tools.

How it works

1

One script on the landing page

One tag, by Google Tag Manager or one line of code. Two weeks of traffic before the first campaign set the baseline.

2

Meta's delivery report

Read-only access to dates, impressions and spend. Nothing changes in how campaigns are bought.

3

Each campaign measured on its own

Visits above the baseline are credited to each campaign from its schedule, including the weeks after it ends.

4

Reported under your brand

Clicked and unclicked visits, the daily curve against the ad calendar and cost per visit on the full impact, with Releva as the independent measurer.

Proof: a Malaysian media group

Boosted video campaigns in June 2026, measured to 23 July on the group's own first-party visits.

8×the visitors the click report counted
3 weeksof visitors still arriving after the last ad ran
2×visitors per impression when bought for engagement, not clicks
3 checkson every report: zero in the quiet period, within 9%, 0.91 timing match

No identity data crosses any boundary. The method works on timing between delivery schedules and first-party visits.

Get the setup checklist

What to prepare, what goes live in which order, and what to measure in week one and week four. Enter your work email and the checklist opens; we also send you the link.

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Give your sales team a report the platform cannot sell

What it takes: the tag on your landing pages, read-only Meta access, and campaigns started a few days apart when a client wants a result per video.

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