The half of your ROAS that lives on your site.

For brands that acquire on Meta and are judged on ROAS: every visit Meta sends is worth more, so more spend does not mean smaller baskets.

Book 30 minutes All use cases

For fashion, home and beauty brands
WooCommerce, Shopify or a custom store
Proof from a European bedding and sleepwear brand

Return on ad spend, in two halvesads

Before the click: reach, CPM, CTRMeta's half

After the click: conversion, items per orderyour site's half

The problem

When the return falls, the instinct is to change the ads.

ROAS depends on what Meta does before the click and what your site does after it. Ad tools own the first half. Nobody owns the second, so teams change creatives and budgets, the parts that did not move.

The job to be done: keep the return while spend grows, by making every visit worth more, and prove it in your own orders.

How it works

Recommendations on every page

The agent decides for each visitor what to show next. The visible effect is the second product in the basket.

The same agent in the automations

Abandoned-cart and abandoned-browse emails built for each customer from the same recommendations.

Clean signal back to Meta

Server-side purchase events counted once, and value-based audiences built from real customer value.

Read it in your own orders

Items per order, average order by what touched it, and relative ROAS inside your own ad account.

Proof: a natural experiment

A European bedding and sleepwear brand switched Releva off for a test, in stages, June to July 2026. Before and after, not a holdout.

−10%items per order within two weeks, item prices unchanged

+51%larger orders with a recommended product, against an ad alone

−34%Meta ROAS six weeks later, on 7% more spend

16 dayshalf-life of the effect: the cost peaks a month later

In 2025 the brand's return rose 13% into September. In 2026, after the switch-off, it fell 9%.

Side by side

What the platforms learn from, before and after

	Typical setup	With Releva
Who they look for	People like recent clickers, or a demographic	People like your highest-value customers
Purchase events	Pixel, sometimes double counted	From the server, one event ID with your pixel
Value on each purchase	The order value	Order value plus predicted customer value
Customers on your email list	Retargeted, paid per click	Taken out in a measured test
How results are read	The ad platform's own attribution	Your store orders, with their ad clicks

Get the setup checklist

What to prepare, what goes live in which order, and what to measure in week one and week four. Enter your work email and the checklist opens; we also send you the link.

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See what your site adds to your ROAS

What it takes: one tag and your product feed, or the app on WooCommerce or Shopify, plus read access to the ad account. Nothing changes in how campaigns are bought.

Book 30 minutes