Use cases / Usual items at the cart
Use case · grocery

The cart is where the basket gets bigger.

For grocery and repeat-purchase stores: before checkout, each shopper sees the items they usually buy and have not added yet.

  • For online groceries, drugstores, pet and household stores
  • Built from each shopper's own orders
  • Proof from a top 5 online grocery in South East Europe
Cart · before checkoutsales agent
Your usual items, not in today's cart
Greek yogurt 400 gin 9 of your last 10 orders
Free-range eggs, 10every week
Rye breadbought last week
The problem

A weekly shopper often misses one or two usual items.

The cart page is the last stop before checkout, and the shopper is already buying. A generic “you may also like” row cannot know which items they forgot.

The job to be done: remind each shopper of their own usual items, right before they pay.

How it works

1

Built from the shopper's own orders

The block shows items from this shopper's past orders, ranked by how often or how recently they bought them. Anything already in the cart is left out.

2

Only what can be bought

Available products, in the shopper's language. No manual boosts.

3

One profile

The agent uses the same order history on every page, and in email and push if you use them.

Proof: a top 5 online grocery in South East Europe

1 June to 28 September 2026. About 180,000 orders a month, website only. Click-attributed with no holdout group, so not measured lift.

20.7orders per 100 clicks on the cart block
22%of all orders included an item from the cart block
68%of recommendation revenue came from this one block
30%of all orders included a recommended item

Across the site, traffic influenced by Releva converted at 40-53% a month, against 2-3% for other traffic, January to August 2026. Not a holdout.

Get the setup checklist

What to prepare, what goes live in which order, and what to measure in week one and week four. Enter your work email and the checklist opens; we also send you the link.

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Put the usual items in front of every shopper

What it takes: your product feed, one tag on the site and a place on the cart page. A holdout group can measure the lift from day one.

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