The cart is where the basket gets bigger.
For grocery and repeat-purchase stores: before checkout, each shopper sees the items they usually buy and have not added yet.
- For online groceries, drugstores, pet and household stores
- Built from each shopper's own orders
- Proof from a top 5 online grocery in South East Europe
A weekly shopper often misses one or two usual items.
The cart page is the last stop before checkout, and the shopper is already buying. A generic “you may also like” row cannot know which items they forgot.
The job to be done: remind each shopper of their own usual items, right before they pay.
How it works
Built from the shopper's own orders
The block shows items from this shopper's past orders, ranked by how often or how recently they bought them. Anything already in the cart is left out.
Only what can be bought
Available products, in the shopper's language. No manual boosts.
One profile
The agent uses the same order history on every page, and in email and push if you use them.
Proof: a top 5 online grocery in South East Europe
1 June to 28 September 2026. About 180,000 orders a month, website only. Click-attributed with no holdout group, so not measured lift.
Across the site, traffic influenced by Releva converted at 40-53% a month, against 2-3% for other traffic, January to August 2026. Not a holdout.
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Read next
Sales agent
Search, recommendations, chat and banners on your site, decided for each visitor.
See the Sales agent →SolutionRepeat orders and bigger baskets
More from the customers you already have, on the site and in the inbox.
See the solution →Use casesAll use cases
Ten jobs the agent does, each with proof from one store.
See all use cases →
Put the usual items in front of every shopper
What it takes: your product feed, one tag on the site and a place on the cart page. A holdout group can measure the lift from day one.
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