Usual items at the cart: the setup, step by step
For the person who switches it on: the order history to connect, where the block sits, the three rules it follows, and the numbers to read in week four.
- What to prepare before day one
- What goes live, in order
- What to measure in week one and week four
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What to prepare
Order history
Import past orders per customer. The block is built from each shopper's own orders, so the history is what makes it work from day one.
Your product feed
Products with stock and prices, in the shopper's language. The block shows only what can be bought now.
A place on the cart page
One placement above the checkout button, wide enough for four to six products. The tag renders it; your team places it once.
Identified shoppers
The block appears for shoppers the agent can match to orders: signed in, or recognized from an earlier visit on this browser.
What goes live, in order
Connect the feed and the tag
Check that product views, carts and orders arrive on the profile, and that the imported orders show on the customers who placed them.
Place the block
Title it in your own words ("Your usual items") and put it above the checkout button. Nothing else on the cart page changes.
Set the three rules
Only available products. Only the shopper's language. Anything already in the cart left out. No manual boosts inside the block.
Keep a holdout
Part of the shoppers see the cart page without the block from day one, so items per order can be compared.
Switch it on
The agent ranks each shopper's items by how often and how recently they bought them. The ranking updates with every order.
Reuse the same memory
Once the block earns, the same usual items can fill a row in the cart email and in push, from the same profile.
What to look at, and when
| When | What to look at | What good looks like |
|---|---|---|
| Week 1 | The block shows for returning shoppers, items already in the cart stay out, products are in stock | Every shopper with order history sees their own items, nobody sees a sold-out one |
| Week 4 | Orders per 100 clicks on the block, and the share of orders that include a block item | In line with the grocery store: about 20 orders per 100 clicks, and about one order in five with an item from the block |
| Month 3 | Items per order and revenue per order, shoppers with the block against the holdout | A measured lift in items per order, not only clicks |
Common mistakes
Adding manual boosts. The block exists because it is built from the shopper's own orders; a promoted item that the shopper never buys breaks the promise.
Showing bestsellers to shoppers without history. For a first-time shopper the block should stay hidden or show a different, honest title.
Placing the block below the fold on mobile. Most grocery carts are built on a phone; check the placement there first.
Counting clicks. A click on a usual item is cheap; the number that matters is items per order against the holdout.
See which of last week's visitors you missed
Thirty minutes, with your store and ad accounts open. Then 30 days free. A holdout group decides: if the agent doesn't add orders in 30 days, you don't pay.
Book 30 minutes
You'll talk to one of us.