Use cases / One agent at scale
Use case · scale

One agent for millions of shoppers.

For marketplaces and retailers with millions of shoppers, where the data platform, the messaging tool and the personalization tool each hold part of the picture.

  • For businesses with millions of shopper profiles
  • One profile, one event store, one place for journeys
  • Proof from a used-car marketplace in Southeast Asia
Shopper · 1 of 22 millionone profile
Viewed six SUVs under five years oldown event
Used the loan calculatorown event
Entered the price-drop journeyjourney
Push delivered · 09:12message
Profiles
22 million
three countries
Events
131 million
in one month
The problem

Three tools, three copies of the same shopper.

At marketplace scale the shopper gets split up. A data platform keeps the profile, an engagement tool sends the messages, and a personalization tool changes the site. Each has its own copy, and none sees the whole journey.

The marketplace in this example ran a customer data platform, an engagement platform and a personalization tool side by side before it moved them to Releva.

The job to be done: keep one profile for every shopper, however many there are, and run journeys, messages and on-site decisions from it.

How it works

1

Every event in one place

Page views, searches, sessions and your own events, hundreds of types, by site tag, app SDK or API.

2

One profile per shopper

Anonymous visitors included, joined up when they sign in on another device.

3

Journeys on the whole base

Enter millions of shoppers in one day, or a chosen part of the base, with the same rules.

4

Messages from the same profile

Email, push, SMS, Viber and WhatsApp, chosen for each person toward the goal you set.

Proof: a used-car marketplace in Southeast Asia

Releva's own event store for its sites in Malaysia, Indonesia and Thailand, January to September 2026. Volumes, not sales results.

22Mlive shopper profiles, 29 September 2026
131Mevents recorded in one month, August 2026
22.6Mshoppers entered journeys in one day, 9 April 2026
8.7Memail and push messages delivered in one month, March 2026

In August 2026 the marketplace also sent 570 of its own event types, and 21.7 million searches were recorded.

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See what one agent would carry for you

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