Case studies / Car marketplace at scale
Case study · car marketplace

22 million shoppers, one agent, three countries.

A used-car marketplace in Malaysia, Indonesia and Thailand keeps every shopper's profile on Releva and runs its journeys, push and email from it. Here is the load, month by month.

  • Used-car marketplace · Malaysia, Indonesia, Thailand and a dealer site
  • January to September 2026
  • Counts from Releva's own event store, checked 29 September 2026
One marketplace · one monthscale
Shopper profiles
22 million
live, 29 Sep 2026
Events recorded
131 million
August 2026
Its own event types570 in August
Searches recorded21.7 million a month
Journey entries in one day22.6 million
Email and push delivered8.7 million in March
22Mlive shopper profiles across three countries, 29 September 2026
131Mevents recorded in one month, August 2026
22.6Mshoppers entered journeys in a single day, 9 April 2026
8.7Memail and push messages delivered in one month, March 2026
The client

A marketplace where every car gets looked at from every angle.

The marketplace sells used cars online in Malaysia, Indonesia and Thailand, with a separate site for dealers. Buyers search and filter, open inspection reports, look at damage photos, work out a loan and book a test drive.

Each of those steps is an event it sends to Releva. In August 2026 it sent 570 of its own event types, from a car details page viewed to a loan calculator used, next to page views, sessions and searches.

Every event joins one profile per shopper. On 29 September 2026 there were 22 million live profiles. 2.9 million of them have an email or phone number, and 1.5 million are registered accounts.

What runs on Releva

One profile under every job

1

Every interaction recorded

Page views, searches, sessions and 570 of the marketplace's own event types, in one event store.

2

One profile per shopper

22 million profiles across three country sites and a dealer site, anonymous visitors included.

3

Journeys on the whole base

On 9 April 2026, 22.6 million shoppers entered journeys in one day.

4

Push and email

8.7 million messages delivered in March 2026, and 6.5 million in the first 29 days of September.

Month by month

The load, January to September 2026

All three country sites and the dealer site together.

MonthEvents recordedSearches recordedEmail and push delivered
January93.2 millionnot sent yet3.3 million
February91.2 millionnot sent yet6.6 million
March123.2 million6.2 million8.7 million
April126.0 million15.3 million2.1 million
May99.9 million15.8 million2.1 million
June101.0 million16.7 million2.7 million
July115.7 million20.2 million2.5 million
August130.8 million21.7 million4.1 million
September, 1 to 29126.0 million18.2 million6.5 million

The marketplace started sending its searches to Releva in March 2026. The busiest day was 9 April 2026: 25.7 million events, when 22.6 million shoppers entered journeys. After that one-day run on the whole base, journey entries settled at 3 to 9 million a month.

How we counted

Volumes, not sales results

Source. Releva's own event store for the marketplace's three country sites and its dealer site, checked on 29 September 2026. Test and staging sites are left out.

Events. One recorded interaction: a page view, a search, one of the marketplace's own events such as a car viewed, a journey entry, or a message sent or delivered.

Profiles. Live profiles on 29 September 2026, anonymous visitors included. Merged and deleted profiles are not counted.

Messages. Email and push. Delivered means the email or push service confirmed delivery. This page shows how much the agent carries, not what it sold.

Get the method and setup notes

How each number on this page was counted, the definitions, and what was switched on in the store, in order. Enter your work email and the notes open; we also send you the link.

Thanks. Open the method and setup notes.

We use your email to know who reads our case studies, and to send the link. Privacy policy

See how your store would run on one agent

Thirty minutes, with your traffic and your message volumes open. We will show you what the agent would carry.

Book 30 minutes
GeorgiYavorBoryanaBoyanMariaIsaacNikoletaYou'll talk to one of us.