Use cases / Shopify email flows
Use case · Shopify and Klaviyo

Reach every shopper who abandoned, not just the ones your tracking caught.

For Shopify brands on Klaviyo: start with one flow, reach three times the shoppers, and let each email pick its own products.

  • For Shopify fashion and beauty brands
  • Klaviyo keeps your campaigns
  • Proof from a Singapore womenswear brand
Abandoned browse · emails per dayemail
Browser tracking caughtabout 36
Server-side capture reachedabout 106
Revenue on the same flow
9.4×
matched month
The problem

Most abandoned browsers never enter the flow.

Browser tracking misses a large share of sessions, so most abandoners never get the email. And the email carries a static block, the same products for everyone.

The job to be done: reach every shopper who abandoned and make each email decide what to show, without rebuilding the email program.

How it works

1

Install the Shopify app

Server-side, first-party tracking captures every session, including anonymous visitors. Flows can go live the same day.

2

Move the highest-intent flows first

Abandoned browse, then win-back. Each email is built for its reader from what they browsed and what they will likely buy next.

3

Let the same agent run on the site

The recommendations that fill the emails also decide what each visitor sees on the store.

4

Read results in your own dashboards

Klaviyo and Releva side by side, orders counted once in Shopify. No added discounts.

Proof: a Singapore womenswear brand on Shopify

Matched 30-day window on the same abandoned-browse flow, same store, no added discounts. Klaviyo from the brand's export; Releva 18 June to 17 July 2026.

3×shoppers reached on the same trigger
9.4×revenue on the same flow
3.2×revenue per email delivered, with a 66.2% open rate
2 flowsabandoned browse and win-back out-earned the whole earlier email program

First-time buyers who clicked a recommendation reordered within 60 days at 2.5 to 3 times the rate of others, in every monthly cohort.

Get the setup checklist

What to prepare, what goes live in which order, and what to measure in week one and week four. Enter your work email and the checklist opens; we also send you the link.

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Start with one flow

What it takes: the Shopify app and the flow you want to start with. Klaviyo stays for campaigns and newsletters.

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