Themed rows: the setup, step by step
For the merchandiser: the feed with categories and promotion flags, the placement, the first three rows, the three rules, and the per-row numbers to read.
- What to prepare before day one
- What goes live, in order
- What to measure in week one and week four
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What to prepare
A feed with categories and promotions
Each row filters on one thing: a category, a brand or "on promotion". The feed must carry those fields, with stock and prices.
A place on the home page
The rows render through the tag; your team places them once. Check the width on a phone.
The weekly theme calendar
The themes your team already plans. Each becomes a title and one filter; the products inside are picked per shopper.
The three rules
Available products, the shopper's language, and the theme's filter. No manual boosts inside a row.
What goes live, in order
Connect the feed and the tag
Check that views, carts and searches arrive on profiles: the rows are ranked from them.
Create the first three rows
A title and one filter each, in minutes. The agent ranks the products inside for each shopper.
Keep a holdout
Part of the shoppers see the rows with the same products for everyone, so the per-shopper ranking can be measured.
Rotate weekly
Change titles and filters with the calendar. The ranking inside follows each shopper on its own.
Read it per row
Orders per 100 clicks for each row, next to the category pages, from the first week.
Extend to category pages and email
The same rows, same rules, where they earn.
What to look at, and when
| When | What to look at | What good looks like |
|---|---|---|
| Week 1 | Rows render for every visitor, products in stock, the filter leaves enough products to rank | No empty row, no sold-out product, a different order for different shoppers |
| Week 4 | Orders per 100 clicks per row against the category pages, clicks per row | In line with the grocery store: themed rows close to category pages per click (14.8 against 15.8) |
| Month 3 | Share of recommendation revenue from rows, and items per order for shoppers with ranked rows against the holdout | A rising share of recommendation revenue from the rows, with a measured lift against the holdout |
Common mistakes
Boosting products inside a row. The row is personal because the agent ranks it; a manual boost makes it the same for everyone again.
Too many rows. Three to five on the home page; more and each one earns less.
Rows that never rotate. The theme is what the team brings; a stale theme loses the shopper before the ranking helps.
A filter that leaves five products. Pick themes with enough products to rank per shopper.
Reading the rows without the holdout. A themed row always gets clicks; whether the per-shopper ranking adds orders only shows against shoppers who saw the same products as everyone.
See which of last week's visitors you missed
Thirty minutes, with your store and ad accounts open. Then 30 days free. A holdout group decides: if the agent doesn't add orders in 30 days, you don't pay.
Book 30 minutes
You'll talk to one of us.